2011年5月10日星期二

Some points for attention during initial communication with makeup brush customers

During the initial communication with the customers, you should clearly understand customer requirements and ensure that customers have understood your real meaning too.

Generally, in makeup brush business, there are two kinds of customers: those want to custom makeup brushes and those prefer wholesale makeup brushes of your existing types. You should communicate with them in different ways.

For the customers to custom makeup brushes, the salesman in makeup brush factory should get information on customer requirements as detailed as you can, you should at least know the following information:

1.       The bristle, ferrule and handle material.
2.       The color of bristle, ferrule and handle. Although color will not affect the makeup brush price, color confirmation is the most difficult during initial communication, as even if with the same description like deep red, it has different level for deep red. It will be best if customers can send a brush sample with such color to the makeup brush manufacturer, if not, pantone code is the most common way to confirm colors.
3.       The ferrule diameter: it includes the two end diameters, the diameter connected to the bristle will decide the bristles quantity, and the end connected to the handle will decide the handle size; this will greatly affect the whole makeup brush price.
4.       The length of each part, the reason is the same as item 3, size decides the material usage.
5.       If any certification is required. Usually during the quotation of makeup brushes, the test fee will not be included, if customers need any certification, they should pay the extra fee according to different tests.
6.       If customers have not any detailed requirements, it is also ok to know their target price. What you pay, what you get, the factory or manufacturer can suggest material and size according to the target price.

For customers to wholesale existing makeup brushes, you should let customers know your brush information as detailed as you can, for example the brush material and size of each part, the color of each part, the package details, the unit price and lead time for different quantity, and certifications status etc.

In a word, no matter custom makeup brushes or wholesale makeup brushes, both the customers and makeup brush suppliers should clearly express themselves and get essential information from the other side.

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