2012年12月30日星期日

The mold for makeup brush hairs and ferrules

If customers want to customize makeup brushes with their special design, they will know that the makeup brush manufacturers need to develop molds for plastic handles. But if they do not require plastic handles but wooden handle or mental handle, some will believe that no mold is needed during production.

It is really a misunderstanding. If customers have their own design on the makeup brushes, or if the makeup brushes have special design on the shape and size, the manufacturers will need to develop molds for each part- hair, ferrule and handle.

For hairs, if customers require special shape for the brush heads, the manufacturers will need to develop a certain mold and insert the hairs into the mold to reach required shape. The hair mold is usually plastic, and as it is very small, the mold fee is not too high.

For ferrules, if the ferrule shape and size are not the same as normal, the manufacturers also need to develop mold for it. Otherwise, it is impossible to ensure that each ferrule will reach required shape and size. The ferrule mold is usually metal, so is expensive than hair mold.

For plastic handles, no need to repeat again, mold is essential. For wooden handles, also need certain mold to ensure shape and size.

Most customers do not realize the molds for hairs and ferrules, that is because the makeup brush manufacturers usually do not additionally charge the mold for hairs and ferrules, they usually include the molding fee into the whole cost, and then share to each brush.

Also due to the low cost, the molds for hairs and ferrules are easy to break or damage. Therefore, if customers place repeat orders for a makeup brush, after long time usage and damage, the mold may be broken, and require new mold for it.

2012年12月27日星期四

The best after-sales service can not surpass good quality

Good after-sales is essential to the whole marketing, especially for some electrical and high-tech products. Take air-condition for example, after paying, the consumers will need the company or store to deliver and install the air-condition; and it will inevitably have some problem or question during its warranty period, but the users are not professional in checking or maintaining, so they have to ask the staff of the air-condition company to help with such problem, this is called after-service.  If without such after-service, no consumer dare to buy the product, so after-service is a part of marketing.

For makeup brushes, after-service is also very important. For example, if customers find any quality problem once unpacking, we will need to submit acceptable solutions to customers. But the after-service for makeup brushes is mostly quality problem. If the makeup brushes are good enough, no customers will need after-service. Due to the product characteristics, the makeup brush manufacturers do not need to install or maintain the makeup brushes, so the most important is quality.

As a professional makeup brush factory, we know that quality is the core of our marketing. No matter how best after-sales service we can offer, it will more or less cause some loss to our customers and ourselves. Once any quality problem appears, customers need to collect and submit related information to the makeup brush manufacturer; the manufacturer needs to check and confirm if it is the truth and what causes such quality problem; then the customer and manufacturer need a long time to discuss how to solve this problem; then the customer has to deliver the defects back to manufacturer, manufacturer have to replace the defects with qualified makeup brushes, and finally send the qualified brushes again to customers.

The whole process will waste a lot of money and time for both sides; customer may miss the best period for marketing and brand promotion; manufacture must afford the shipping charge of returns and repeat delivery, as well as the production cost for new products.

Therefore, to ensure the benefits of both customers and ourselves, our quality policy is: The best after-sales service can not surpass good quality. We always try our best to offer satisfied makeup brushes to our customers. If customers want to custom makeup brushes from us, we confirm every details with customers before production, which including the detailed requirements on appearance, quality, packing and lead time. Also before mass production, we send the finished samples or pictures for customer’s confirmation; before shipment, we also send pictures of brushes and packages for customer’s final confirmation. Just to ensure that everything can meet customer requirements.

For us, no after-service is our greatest achievement, that means our brushes have reached customer’s requirements. If customers do not need our after-service, it is the best affirmation to us.


How to reduce hairs falling of makeup brushes during daily using and washing.

Firstly, the water to wash brushes should not too hot, and prevent ferrule from water, otherwise, the hot water may dissolve the glue in the ferrule and cause buckets of hairs falling.

Do not pull the brush head heavily during washing, it is better to clean the brush with SWIRL ways.

After washing, use towel or tissue to slightly squeeze from ferrule to hair tips to absorb waters, do not rub or strip the hairs.

Finally dry the makeup brushes in the air with upside down.

During daily use, apply makeup slightly following the hair direction, and do not let the hair touch stiff or sharp material. If you slightly clamp a ZGF goat hair with tweezers, the hair will break even if you do not use any force.

Do not rub the brush hair heavily to ensure whether any hairs will fall or not.

Some customers who custom makeup brushes from us will screen our makeup brushes after getting the shipment. And to ensure no hair falling, they rub the brush heads on their arms heavily and surprisely find that so many hairs falling down, so they believe it is quality problem. In fact, as long as the brushes are made of animal hair, no matter how expensive and with top grade the brushes are, they will fall hairs with heavy rub.

The normal testing method is slightly sweep the brush hairs on your hands for several times and check if any hairs falling down. The proper screening should be the same as daily makeup applying process; we believe no one will apply the brush on their face so heavily?  

Although the makeup brush will fall several hairs during the first usage, it should be no more hairs falling if it is properly used in daily applying and washing. The makeup brush lifetime also depends on users.

2012年12月25日星期二

Why the makeup brushes fall hairs

Many ladies are troubled by the hair falling of makeup brushes no matter how expensive the brushes are. If the brushes keep falling many hairs for long time, it must be quality problem. But most makeup brush manufacturers will tell you that it is normal to have several hairs falling at the beginning. Here we would like to explain why the makeup brushes fall hairs:
It is known that the standard production process should be as following: weight certain hairs and comb, insert the hairs into moulds to shape, bundle up the hairs with string, insert the hairs into ferrule and adjust the exposed length, dip glue onto the hairs from ferrule, shape after glue dried, assemble handles, and pack the brushes for shipment.
The whole production process is manual, so the work craft will determine the quantity of hair falling.
Firstly, if the hair quality is not good, with too many short hairs or broken hairs, the brushes will certainly fall a lot of hairs.
Although the combing can remove some short hairs, it can not remove all short and broken hairs. That is why it is normal to have several hairs falling at the beginning.
Secondly, during bundling up the hairs with string, as good animal hairs are very soft and thin, if too tight, the hairs will be broken; if too loose, it will affect the glue affect. Therefore, too tight or too loose will both cause hair falling. Also, to save time and cost, some low-grade makeup brushes will cancel such process, which will certainly cause hairs falling.
Finally, gluing is one of the most important processes for hair falling. The glue should be a kind of special glue, with waterproof and can withstand high temperature. Otherwise, the glue will dissolve after watering, and then the makeup brushes will fall buckets of hairs. Also, during washing brushes, if the glue can not sustain high temperature, the makeup brushes will also fall a lot of hairs if the water is a little hot.
Anyway, it is normal to have several hairs falling at the beginning. Users no need to become angry once seeing hairs falling and assume it to be quality problem. In the following articles, we will introduce some methods to reduce hairs falling of makeup brushes during daily using and washing.


2012年12月20日星期四

About the MAC imitation and fakes in Chinese market

It is known that there are so many MAC imitation or fakes in Chinese market, maybe the same situation in other countries. The reason is MAC does not manufacture makeup brushes by themselves; they design their makeup brushes and logo, and send all detailed requirements to the Chinese makeup brush manufacturer. Therefore, the makeup brush factory who once manufactures brushes for MAC will have the MAC logo and design, which makes it easy to produce fakes which look exactly the same as MAC authentic brushes.

However, the fakes also vary in quality. Here we would like to introduce the MAC fakes in Chinese market.
1)      Extra stocks of MAC authentic brushes. That means the makeup brush factory officially produces brushes for MAC, but they produce more brushes and sell to Chinese market without MAC’s authorization. In this situation, those brushes can not be called fakes but a kind of tort, as the brushes are 100% the same as MAC authentic, the same quality, same material, same appearance, same logo, same packing and same barcode.
2)      Exact copy of MAC authentic brushes. Some makeup brush manufacturers have been in the makeup brush industry for many years and are very familiar with MAC brushes. So they can exact copy the MAC brushes, same quality, same material, same appearance, same logo and same packing even if they never produce brushes for MAC. However, they can exact copy all others but not barcode. As MAC barcode varies frequently, so if they have no MAC authentic samples with barcode on hand, they will not be able to exact copy the brushes. In this situation, even if the quality is the same as the MAC brushes, the fakes may be recognized by the professional users.
3)      Just fakes. That means the brushes are just logoed with MAC logo, but the quality are far away from MAC quality. Those bad manufacturers use inferior materials to produce makeup brushes but logoed MAC to cheat consumers. After getting the brushes, the consumers will see the obvious differences: poor workmanship, poor quality, and ugly appearance….just with MAC logo. It is the worst fakes, as the consumers may pay a lot but get very poor brushes.

Any imitation is infringement act and should be punished by law. But, for consumers, if they do not care about brand too much, the first two situations are acceptable if with prior notice from the suppliers, as the quality is the same as MAC authentic but price is much lower. After all, for ordinary consumer, MAC brushes are not affordable. But the fakes are the worst cheating, and will not only ruin MAC brushes but also hurt consumers.

2012年12月18日星期二

Sigma brushes become more and more popular in China

Having been in makeup brush industry for so many years, we are familiar with so many makeup artists or makeup brush shops. We can get latest and accurate information from them, so that can get known the update market dynamics. These years, we get known that Sigma brushes are more and more popular in Chinese market.

Firstly, the Sigma brush quality is almost the same as MAC brushes but with much lower price. It is known that MAC brushes represent the top grade in makeup brush industry, but the price is too high and most consumers can not afford such high price. Especially for Chinese consumers, we have to afford not only the brush price but also the high shipping fee from USA. Therefore, MAC brushes look like a fiction none of us deserve. Sigma copies MAC brushes at the very beginning. They not only copy the design, but also the quality, but with lower price, which are more affordable average consumer Therefore, the brand gain very good fames and become more and more popular all around the world..

Secondly, Sigma brushes have more creative designs. MAC brushes only have black color which is somewhat a little boring for ladies. But Sigma gradually launches new brushes with attractive design and color, such as pink, red, blue, purple, green etc. Especially the 12pcs Essential Kit, there are so many colors for individual preference. Consumers can choose color according to their preference. For example, a girl may prefer pink color; a lady may prefer black or red color.

Through word of mouth, more and more Chinese are fond of Sigma brushes, and try best to gain so great brushes. Although the Chinese consumers can not directly buy sigma brushes in China; they try to get help from the friends and relatives in USA.

2012年12月17日星期一

Proper packing for brush sets with paper cover

For the customers who want to custom makeup brushes like Sigma design, especially the 12pcs Essential Kit, they must require a brush holder as well as a paper cover.

Also, for those customers who would like to get creative and attractive looking for their brushes, they will need to have special designs which can not be made on brushes, so they will also need a paper cover for their single makeup brush or makeup brush set, which can make their brushes more attractive and beautiful than other brands.

The brushes with separate beautiful paper cover package can enhance grade of the brand, however, the package should be smooth and in good form, otherwise, it will not be able to enhance the grade, but give bad impression to the customers or users. Any crush or wrinkle will destroy the brand no matter how fantastic the included brushes are.

However, if packing the brushes into the paper cover package, due to the gap within the paper package, no one can ensure no crush or wrinkle during long time and distance loading and uploading. Therefore, to avoid of crush or wrinkle of the paper cover during international shipment, the makeup brush manufacturers should discuss with customers to pack the paper cover in separate. That means the makeup brush manufacturers put all paper package in original status together instead of packing the brushes into paper packages, and after getting the shipment, customers pack the brushes into paper packages by themselves. In this case, there will be no crush on the paper packages during shipment. This method also applies to all square packages which take a lot of space but soft or fragile.

Before shipment, customers and manufacturers should have full communication to each other according to different package type, so that they can avoid any loss at each side and maintain long term cooperation.

2012年12月16日星期日

Why not specify MOQ on website?

Many customers would like to customize makeup brushes with their own logos; however, some hesitate due to our MOQ. Therefore, to save time of both sides, we usually tell them about of our MOQ requirement at the very beginning.
 
After getting customers’ inquiry, we will firstly ask customers what kind of brushes they required, and then will tell them our MOQ for these makeup brushes. Some customers will ask of MOQ requirement at the first email, however, our MOQ varies according to different brush types.
 
For example, if customers would like to customize makeup brushes equal to MAC quality or even much better than MAC brushes, our MOQ will be 500pcs for each item; or if the brushes are with top grade and much better than MAC brushes, however, the hairs are very rare, the MOQ will be  more than 500pcs or less than 500pcs depends on material situation; if customers want to order normal brushes, the MOQ will be 1000pcs each; if low grade brushes, the MOQ will be 2000pcs; if mini brushes for makeup boxes, the MOQ will be 10000pcs…Therefore, we can not tell customers our MOQ without knowing what kind of brushes the customers need.
 
That is also why most makeup brush manufacturers do not specify our MOQ on our website. If customers plan to order MAC equivalents, they must be scared after seeing the 10000pcs MOQ requirement on our website, and will never consider doing business with us; oppositely, if we indicate that our MOQ is 500pcs each on our website, and customers want to order mini brushes, they will feel cheated if we finally tell them the MOQ should be 10000pcs, which will greatly affect our fames and will waste the time of both sides.
 
Therefore, our MOQ varies according to exact brush type, material and size. Unlike the standard part, most makeup brushes are customized, so we need to feedback customers according to specific and exact situation.