Why customers do not reply emails

I think most international sales will meet a same problem: the customers do not reply emails. Many of them are so crazy: why they do not reply my email? They write to me and say they want to buy our products, but they never reply my email…….

 

For me, I have been in international business of makeup brushes for 5 years, and I often can not get reply from my customers, at first, I can not understand and become anxious, but gradually I become calm and summarize the following possible reasons ( take makeup brushes for example):

 

1.       The customers do not reply maybe just because they really do not need the makeup brushes, they are not the potential customers and may be annoyed to get so many junk-emails, so some will pull our email address to the blacklist, some may reply you like this: please remove me from your email list etc. For such customers, it is better to not send any email to them any more.

2.       Some are really the potential customers, they do not reply your email at once because they have no demand at present, once they have demand, they will contact you. Therefore, some will not reply you until they have inquiry, some may politely reply like this: we will contact you once we have such demand. For such customers, we should keep them updated of our latest makeup brush pictures and information.

3.       Some customers directly send emails to us and would like to wholesale or custom makeup brushes from us. But after we reply them, they just disappear and never reply our emails again. After following the emails for many times, we still can not get any reply. That maybe because they send such emails to so many makeup brush manufacturers and then get so many replies which need a long time to handle, so they can not reply at once; or because they just want to get some information, and once get the required information, they will never appear.

4.       Some customers ask for quotation of the certain makeup brushes, and after quotation, we can not get any reply from them. That is mostly because they are not satisfied with our price. They purchased from other makeup brush suppliers or factories before and would like to get a better price, but our price is not so competitive, therefore, they think it is not necessary to contact us anymore.

5.       There are so many other reasons, for example, the purchasing are just on vacation; or the change of personnel, the substitute are not told to reply our email; or the customers decide to cancel the project etc, too many possible reasons.

 

As an international sales, no matter of what kind of reason, we should be patient and try best to ensure timely and effective communication with our customers. Also, we really hope that our customers can timely give us any feedback, so that we can move forward accordingly, which will save the time of both sides. If you are not interested in our makeup brushes, please just reply: no need or something like this, then we will not disturb you anymore; if you think our price is high, please just let us know your target, so that we can check if we can negotiate; if you are too busy at present, just reply: busy, reply you later…….Just like this.

 

We think business is the issue of both suppliers and customers, we should work together to get win-win.