The inquiry quality of makeup brushes

Due to the “low price and good quality” of Chinese makeup brushes, the Chinese makeup brush manufacturers may receive inquiries every day from customers who would like to wholesale or custom makeup brushes. While the situation is: they may receive more than 100 enquiries every month, but only one or no order. That is, the Transaction Rate is less than 1%!

I, as a sale in a makeup brush factory for more than 5 years, list the following possible reasons per my experience:

1.       The customers have no real need but just would like to know the price level in Chinese market or know other professional information on makeup brushes. For example, I once received a customer inquiry on goat hair; he would like to know the difference between BJF and HJF goat hair, through his emails, I can feel that he just would like to get this information, and as expected, after getting enough information from me, he disappeared and not reply email any more. That is understandable, many customers may just step into the makeup brush industry and need information as much as they can, they may place orders 2-3 years later to you or other suppliers.

2.        The customers are frightened by your price. That may not only because your price is too high, but also may be too low. Many international customers do not trust products quality made in china, they are afraid of poor quality. So if our quoted price is so low which is far away from their imagination, they may worry about the quality. An individual makeup brush sold in Europe may about USD10.0, but the Chinese suppliers just quote USD0.5, they do not believe the quality will be the same. Although we promise the quality is really the same, the customers still doubted and will not place orders to us immediately.

3.       The customers can not accept the MOQ requirement. Almost every makeup brush manufacturer has its MOQ requirement according to the brush type. While it is known that many makeup brush customers are SOHO or small shops, it is really hard and risky for them to order over 1000pcs at a time, which is also a main reason why many customers not place orders immediately.

4.       The customers may just order brushes from another suppliers, so will not order from us until the current quantity is sold or consumed. The customers do send inquiry to us, maybe because they are not so satisfied with the current suppliers, so would like to source a new supplier, while due to some reason, they just buy brushes from the current suppliers, so they will not buy new brushes until the existing ones are sold.

I know the above reasons do not include all potential reasons why customers not place orders immediately. There are many other reasons. If you like, please contact me and let me know the reasons you think, so that we can help each other to gain more orders.