The logo printing methods

Today, we would like to introduce the logo printing types for makeup brushes.

 

For the customers who want to customize makeup brushes with their own logos, they must have their own design on the logos. Some logos may have one color, some may have two or more colors; some logos may only contain characters or letters, while some may also contain pictures or brush numbers…No matter what is the logo design, it is the same for the makeup brush manufacturer to print the logo on the brush handle, as long as customers have no certain requirement on the printing type.

 

The most common logo printing is silk printing and hot stamping, we have explained their difference in previous articles. The Bobbi Brown makeup brushes are with silk printing logo, the MAC makeup brushes are with hot stamping logo. If customers’ logos are complex and have high demand on colors, hot stamping will be better, but the cost and MOQ requirement is higher than silk printing.

 

Some may notice that sigma logo printing is very special, not look like silk printing or hot stamping. In fact, there is another logo printing method, called laser engraving or etching: Laser engraving is the practice of using lasers to engrave logo on the makeup brushes. The technique does not involve the use of inks, nor does it involve tool bits which contact the engraving surface and wear out. These properties distinguish laser engraving from alternative engraving or marking technologies where inks or bit heads have to be replaced regularly. Laser engraving is the way which Sigma prints their logo on makeup brushes. The logo with laser engraving can work as anti-fake, which can prove that the makeup brushes you buy are really from Sigma.

 

During custom makeup brushes, customers should decide the logo printing types according to the logo style and your product positioning. After finishing your logo design, it is better to discuss with your makeup brush factory to check if silk printing/hot stamping/laser engraving is feasible and cost-effective for your logo.

 

Customization VS Branding on makeup brushes

During communication, we find that some customers do not really understand the difference between custom makeup brushes and branding/private labeling on makeup brushes. And due to the language limit, they may get wrong information from some makeup brush manufacturers who are not so skillful in English.

Here we would like to clearly explain the difference between customization and branding, so that customers can ensure exactly communication with any makeup brush factory.

Customizing makeup brushes means that customers have their own ideas and design on makeup brushes, including the material, size, color, logo etc. They do not want the existing makeup brushes from the makeup brush factory, and want their own styles.

While branding means that customers like the existing styles of the makeup brush manufacturer, but to promote their own brands, they would like to have their own logo printed on the existing brushes. Usually, branding will not change the brush material, size or color, but just change the brand.

In fact, branding is included in customization. So if customers would like to have their brand printed on the existing brushes, they can also say they would like to custom makeup brushes; but if customers would like to change the brush material, size or color, they usually should not say branding makeup brushes, it may cause confusion of the makeup brush manufacturer.

The Private Label Service for Makeup Brushes

Selling makeup brushes with own logo or label can help achieve higher profit margins; so many customers would like to custom makeup brushes. Toney, as a professional Chinese makeup brush manufacturer since 2000, has extensive experience to meet customers’ private label makeup brush needs. We can offer a large variety of brush styles and material, also a variety of handle colors and shapes to imprint your individual or company name/logo to assure your ultimate satisfaction. 

Whether you are sourcing single makeup brushes or professional makeup brush sets, you will find the convenience and reliability to communicate with the leading makeup brush manufacturer. Our experience in offering private label makeup brushes to many famous global cosmetics companies, beauty shops and artists have placed us in a unique position to meet a broad range of private label requirements for our customers. 

For more details to private label makeup brushes, please click here to check the process to customize makeup brushes

To establish a private label relationship with us, please contact us today to get started.

Private label makeup brushes

Now private label has become more and more popular. Then what is private label? According to Wikipedia, private label products or services are typically those manufactured or provided by one company for offer under another companys brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.

 

Simply speaking, private label is the same as custom. And the factories who offer private label service or products also called OEM factories.

 

Take makeup brush for example, the customers who want to have their private label makeup brushes, that means they want to custom makeup brushes with their own logos or labels on the makeup brushes. And the makeup brush manufacturers or factories who manufacture makeup brushes for the customers are called OEM factories of makeup brushes.

 

Although the makeup brushes are totally made by the makeup brush factory, the users become get known the brushes just through the brands or labels name. For example, every one who is crazy for makeup brushes must know MAC or BB, but they do not know who the makeup brush manufacturer is? In fact, none of MAC or BB makeup brushes is made by their own factory but the OEM factories all over the world, but users will never know these factories’ name or location when they are using the makeup brushes. That is the power of brands or labels, and that is why the brand company pays so much on the brand promotion.