2012年5月21日星期一

Customization VS Branding on makeup brushes

During communication, we find that some customers do not really understand the difference between custom makeup brushes and branding/private labeling on makeup brushes. And due to the language limit, they may get wrong information from some makeup brush manufacturers who are not so skillful in English.

Here we would like to clearly explain the difference between customization and branding, so that customers can ensure exactly communication with any makeup brush factory.

Customizing makeup brushes means that customers have their own ideas and design on makeup brushes, including the material, size, color, logo etc. They do not want the existing makeup brushes from the makeup brush factory, and want their own styles.

While branding means that customers like the existing styles of the makeup brush manufacturer, but to promote their own brands, they would like to have their own logo printed on the existing brushes. Usually, branding will not change the brush material, size or color, but just change the brand.

In fact, branding is included in customization. So if customers would like to have their brand printed on the existing brushes, they can also say they would like to custom makeup brushes; but if customers would like to change the brush material, size or color, they usually should not say branding makeup brushes, it may cause confusion of the makeup brush manufacturer.

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