European debt crisis, an opportunity for Chinese makeup brush factory

Recently, worldwide medium reported a lot on the European debt crisis. Many European small factories and workshops were closed due to the hard economic situation. The Chinese makeup brush manufacturers then become worried that the hard situation will affect the purchasing power of their European customers; these customers may decrease or cancel their orders from China.

For me, I have no such worry due to the following reason:

1.       A starved camel is bigger than a horse. Although most European countries face economic problems, they have strong foundation and great support system. They have been rich for many years, and have gathered huge fortune which will be greatly help the economic recovery; although these countries have perfect government system to support the economic recovery. They will not become very poor overnight, and will still obtain good purchasing ability.

2.       Even if their purchasing ability does decrease in certain industry, the essential goods will not decrease. It is known that the poor will not pay a lot on the luxury goods, but no matter how poor you were, you must eat, drink, cloth and makeup. The related goods are essential for all of us. So the purchasing power of European customers on makeup brushes will not decrease or vanish.

3.       The makeup brushes made in China are cheap and functional. These brushes have good quality but with simple package and decoration, so the price is very low. When the European customers are very rich, they will only be interested in luxurious and expensive makeup brushes which can show their high grade; but due to the hard economic situation, they will be more practical and prefer more practical brushes. They may consider transferring orders to Chinese makeup brush manufacturers.

4.       Due to the hard situation, most European makeup brush factories have to be closed due to the high material and labor cost. But the demand still exists in their countries, so to maintain their customers, most companies will choose to buy makeup brushes directly from China in much lower price and then sell to their local customers. Some companies may transfer their production lines to China due to the lower material and labor cost.

Therefore, I really believe the European debt crisis is not a crisis to Chinese makeup brush factories; instead it is really a good opportunity for us to explore more European markets.