2011年9月20日星期二

Why most Chinese makeup brush manufactures have no catalogue

Most Chinese makeup brush manufacturers do not know how to handle with customer requirements on catalogue, they understand that some customers are not sure about what kind of brushes in demand, so would like to see suppliers’ catalogue for reference, but the question is most Chinese makeup brush manufacturers have no catalogue even if they have made thousands types of makeup brushes for various customers.
 
Some may ask: why not list all makeup brushes they have made as their own catalogue? Firstly, it is too hard to list all and customers will have no patient or time to browse so many items. If just list some, no one know which one are preferred by customers since different customers have different preference. Also, most Chinese makeup brush manufacturers mainly aim as OEM factories to custom makeup brushes for customers, some customers may not agree the factory to disclose their product information.
 
Not like other products, customer preference on makeup brushes change frequently and quickly. The most popular brush styles in spring may become unmarketable in winter. So if you have paid a lot of time and efforts to make a catalogue, once finished the catalogue, you may find that no customers like the makeup brushes in the catalogue!
 
Due to the product characteristics, makeup brushes have no standard size or material, everything can be changed upon customer requirements; if list all situation in the catalogue, customers may be puzzled, if not list all, the catalogue is not accurate and complete; it is another reason for makeup brush manufacturers not to make catalogues.
 
Therefore, when customers require catalogue or price list, some manufacturers will send some pictures or list of their makeup brushes which are popular within several months, jus to show their ability and brush quality.

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