„This cooperation will leverage the scale and geographical presence of Carrefour and the advanced beauty knowledge of the Boots contract manufacturing business (BCM) to build one of the core pillars of Carrefour - the beauty category,“ the company told.
In practice, Boots will supply Carrefour with private labelled products through its contract-manufacturing subsidiary, BCM (Boots Contract Manufacturing), which owns three manufacturing facilities in the UK, France, and Germany. It is expected that products will hit the shelves of Carrefour’s stores by the end of 2011.
Carrefour and Boots will also explore healthcare partnership possibilities in emerging geographies with a vision to further strengthening their cooperation.
Lars Olofsson, Carrefour’s CEO, stated: “This new partnership with Boots is a major step forward for Carrefour. It will allow us to make a quantum leap in the beauty category. This partnership will significantly enhance Carrefour’s attractiveness in a key category and should be a major contributor to becoming the preferred retailer.”
Alex Gourlay, Chief Executive, Health & Beauty Division, Alliance Boots, said: “We are delighted to have established this partnership in beauty care between Carrefour and our company. As we investigate healthcare possibilities together in emerging markets, we look forward to creating more opportunities for both organisations.”
About Carrefour
About Alliance Boots
Alliance Boots is a leading international, pharmacy-led health and beauty group with two core business activities: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution. Alliance Boots is privately-owned and employs over 115,000 people.BCM is a member of Alliance Boots and has been producing high quality health and beauty products since 1935. It has shared its considerable manufacturing expertise with many consumer goods companies to develop and manufacture ranges.
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