2013年3月17日星期日

Workmanship is more important than material

We know that makeup brush quality includes the material and workmanship. Material decides the touching feeling and comfort level, while workmanship affects the visual perception. Both are very important to the users.
 
Some users care much more on the material, but in fact, workmanship is sometime more important than material. After all, the makeup brush is a kind of beauty products, some customers care the visual perception very much.
 
For example, some makeup brush manufacturers use top grade material on the brushes, such as ZGF goat hair and copper ferrule, and quote very high price to the customers. Although the customers think the price is really higher, but they believe they will get great quality with such price. Therefore, they place orders to the makeup brush manufacturer and then are looking forward to perfect brushes. However, after unpacking, they are shocked by the bad quality. Yes, the brushes have great touching feeling and are very comfortable. But how poor the workmanship is! There are obvious glue hints on the ferrule and handle, many hairs falling down during application, the joints of ferrule and handle have distinct gap and hairs exposed from the joint, the hairs has heavy smell….
 
The customers must be angry since they pay so much on the brushes. No matter how great the material is, the brush just look like low grade products, and it is impossible to sell high price.
 
Also, even with relatively lower grade material, if the workmanship is perfect, no any flaw, the brush will look like great high grade product and can certainly sell much higher price.
 
In this case, workmanship is much more important than material. No person will care yourinner qualities when you have ugly apperance. This principle also apply to makeup brushes. No users will care the material of the brushes with ugly and dirty apperance.
 

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