In international business, customers and suppliers are from different countries, and their English level also differs, so sometimes they may not able to understand or misunderstand each other which may cause bad consequence in the business.
For example, a customer would like to print his logo on the brush bag. He has got known the bag size from the makeup brush manufacturer and clearly knows his own requirement. So he tries to express his requirement to the makeup brush manufacturer, just like this: the logo color should be black, size is 30mm*40mm, and the logo should be in the middle of the bag…
The makeup brush manufacturer will be puzzled after getting such information: what position can be called middle? The logo should be horizontal or vertical? What is the space between characters...? After a long time communication, they may still be able to not understand the exact requirement of the customer. It is really the limit of words.
The problem can be easily solved by adobe illustrator. The customer can design and specify all location and size on the AI, then send the file to the makeup brush manufacturer, if the AI file is too big, customer can also transfer the file to pdf file, the makeup brush manufacturer can use AI to open the PDF file and see all design, size and location.
Picture is always more direct and easier to understand than words, even if you can not read English, you will get all information from the pictures.
Therefore, during custom makeup brushes, we really hope that our customers can use AI to design their logo and then directly send the file to us. That will ensure everything go on well.
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