Silk printing and hot stamping

Firstly, we should understand the meaning and difference of Screen printing and hot stamping.

 

Screen printing is a stencil method of print making in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. It is also known as silkscreen, serigraphy, and serigraph printing.

 

Hot stamping is a dry printing method in which a heated die and foil are used to apply graphics to a surface.

Hot stamping is a straightforward process:

1. A die is mounted and heated,

2. Foil is positioned above the material to be imprinted,

3. A combination of heat, dwell time, pressure and stripping time control the quality of the stamp.

Foil stamping is environmentally friendly due to it being a dry process. It does not use solvents or inks and does not create any harmful vapors.

 

During custom makeup brushes with private label, most customers will prefer screen printing due to cost consideration. For the same picture or logo, the cost of hot stamping is 4 times of silk printing. Also, it has more MOQ requirement. For screen printing, the MOQ may be only 200 sets or 300 sets, but for hot stamping, the MOQ is at least 1000 sets.

 

MAC brushes use hot stamping, so their logos look bright and shinning, some customers would like to have the same logo effect but are stopped by the high cost and MOQ.

 

In fact, although not as good as hot stamping, screen printing is very good, customers should not misunderstand that silk printing will drop down their makeup brush quality. Many big brands like Bobbi Brown and Sigma etc also use screen printing on their makeup brushes.