Chinese customers care about brand more than quality

Recently, we did a test on Chinese customers’ preference- brand or quality. And finally find that most Chinese customers care about brand more than quality. The test process is very simple: Firstly, we produce two groups of makeup brush sets, one group is labeled with our own brand, and the other group is labeled with a famous brand. But the quality, size, material is totally the same: we order the material from the same supplier; put them into the same production line; make them by the same workers and also the same inspectors. Secondly, we launch these two groups of makeup brushes in our online shop in a famous website in China. Very soon, we find the difference: no one shows any interest in the brushes labeled with our brand, not to mention any purchase; but the brushes labeled with famous brand are so hot that they are sold out quickly. Then, we try to reduce the price of the brushes labeled with our brand; the price is almost half of those with famous brand, but still no body interest; many customers still would like to buy the makeup brushes with famous brand. We know the reason is the Chinese market is lack of standardization and regulations; most customers do not trust the quality of Chinese brand, so they are shopping the pursuit of brand, especially in overseas brand, they believe that overseas brand is the quality guarantee, even if this brand produce their products completely in China factory, customers still would like to pay more than 10 times to buy the brand. It is really the responsibility of all Chinese makeup brush manufacturers, as well as the related government offices. All Chinese makeup brush manufacturers should try our best to improve our quality and service, and offer good and cheap makeup brushes to customers; the government offices should establish strict market regulations and get rid of those manufactures who ruin the fames of all Chinese manufactures and factories. We should work together to establish the fames and brands of Chinese goods in worldwide. We really hope that our next test will have different result.