Different demands for makeup brushes in different markets

 Chinese makeup brushes have significant competitiveness in the international market, due to the rapid development of China's makeup brush industry and continuous improvement of product quality.

 
As a professional makeup brush manufacturer, Kingyin has more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands, 90% of Kingyin makeup brushes are sold to overseas-USA, Europe, UK, Korea, India, Brazil etc.
 
Customers in different markets have different demands for makeup brushes, such as acceptance, preference and quality standards etc.
 

• In developed countries such as Europe and the United States, users prefer high-end makeup brushes. These markets focus on makeup brush quality, design and brand effect. Therefore, Chinese makeup brush manufacturers need to continuously improve product quality and innovation capabilities to meet the needs of EU & USA markets. At the same time, EU & USA markets are also highly receptive to Chinese makeup brushes, providing a large market space for Chinese makeup brushes.

 

• In Asian countries and Emerging markets,customers may pay more attention to cost-effectiveness and practicality, and have relatively low requirements for the makeup brush quality and design, but the market demand is large. Therefore, Chinese makeup brush manufacturers need to adjust product strategies according to the characteristics of these markets to meet the needs of different markets.

 

• Different markets also have different material preferences for makeup brushes. For example, some markets may prefer makeup brushes made of animal natural hair, while some markets prefer cosmetic brushes made of synthetic hair. This also requires makeup brush factories to fully consider the target market preferences during product development to provide makeup brushes that better meet market demands.

 
While OEM makeup brushes or custom makeup brushes for customers, makeup brush manufacturers should firstly have a deep understanding of the needs and characteristics of the markets, provide proper suggestions to customers if necessary,  work together with customers to formulate proper market/product strategies to improve product competitiveness and market share.
 
Welcome to OEM makeup brushes from Kingyin, we will offer professional service, high quality and affordable price to support your brand development.

What is the production process of midstream makeup brush manufacturers?

 The production process of midstream makeup brush manufacturers mainly includes 5 main steps: brush head production, brush ferrule production,brush handle production, brush assembly and subsequent processing.

 
‌‌Brush head production‌:
 

1. ‌Material selection‌: The hair materials of makeup brushes are mainly divided into animal hair and synthetic hair. Animal hair is soft and delicate, suitable for top and high-end makeup brushes; synthetic hair is smooth, environmentally friendly and affordable, suitable for high, medium and low-end makeup brushes. Please click the related links for detailed information of animal hair and synthetic hair,as well as the synthetic fiber production process.‌
2. ‌Brushing‌: Combing and tidying up the selected bristles, removing short and thick hairs, preparing for the next step‌
3. ‌Weighing‌: There are strict control on the bristles amount of each brush, the bristles need to be weighed to ensure to meet the standard and the use experience of the brush‌
4. ‌Cupping/Putting into the cup‌: Put the neatly combed bristles into a specific mold, the mold is essential to the whole brush head shape. This process ensures that the bristles are placed accurately and not loose.
5. Shaping ‌:Use fingers to pinch the mold and tap it on a flat table to shape the bristles. Workers must control the force to ensure that the bristles are even and layered. ‌ ‌
6. Wire wrapping ‌: Use a thin cotton wire to manually wrap multiple circles until tight to prevent the brush head from spreading and deforming. ‌ ‌
7. Shaving/trimming ‌: Shave/trim the brush head manually or by machine to get a complete brush head shape.
8. Adjustment ‌: Adjust the brush head to ensure flat and smooth. ‌

 
Ferrule and handle production‌:
 

1. ‌Ferrule production‌: Brush ferrule are generally made of copper and aluminum. Choose the appropriate material and size according to demands. Copper ferrule are relatively thick, full in color, not easy to deform and corrode, and have a good texture. Click here for the detailed differences between copper ferrule and aluminum ferrule.
2. ‌Brush handle production‌: Brush handles are usually made of wood (such as birch) or other suitable materials. Please click here for detailed handle material. After designing the shape of the brush handle, apply multiple coats of topcoat to required colors and also improve brush appearance and durability. 

 
Check here for detailed ferrule and handle production process.‌‌
 
Brush assembly‌：

1. ‌Gluing‌: After making sure that the brush head is perfect, inject glue into the ferrule to fix the brush head and ferrule head. The glue material is very important, click here for the common glue types most makeup brush manufacturers will choose during makeup brush assembly.
2. ‌Assembly‌: Assemble the brush head and brush handle to ensure that they are dense and seamless to ensure the quality and user experience of the brush.
3. ‌Pinching‌: For the flattened brush head, workers need to use tools to pinch the ferrule to ensure that the connection between the brush head and the brush handle is tight.

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‌Subsequent processing‌:
 

1. ‌Cleaning‌: The finished makeup brushes need to be cleaned before packaging. Wear pure cotton white gloves to polish the entire brush and clean any dust and stains.‌
2. ‌Ventilation and drying‌: The cleaned makeup brushes need to be ventilated and dried for a period of time (normally 7 to 10 days) to ensure that they are completely dry and ready for packaging.
3. ‌Quality inspection‌: The finished makeup brushes must pass the QC before shipment, including checking whether the bristles are neat and the brush handle is strong enough. Brushes with problems will be rejected and will not be shipped to customers.

 
Kingyin has passed ISO9001, ISO14001, GMP,C-TPAT, FDA/ISO22716, BSCI and SEDEX/SMETA factory audit; with standard workshop, strict quality control and management system,which can ensure makeup brush production and quality. Please click here for the detailed QC process and standard of Kingyin.
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The production process of midstream makeup brush manufacturers is a complex and delicate process involving multiple steps and detail processing to ensure the makeup brush quality and user experience.
 
Welcome to OEM makeup brushes from Kingyin-a professional Chinese makeup brush factory, with more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands.

The makeup brush industry chain

 The makeup brush industry chain is mainly composed of the following parts:

 
1. Upstream: Raw material and packaging material suppliers‌
 
Raw material suppliers: provide various raw materials for makeup brushes, such as hair materials (animal hair, synthetic fibers, etc.), handle materials (plastic, wood, etc.) and other auxiliary materials that may be used.
 
Packaging material suppliers: provide packaging materials for makeup brushes, such as paper boxes, plastic bags, labels, etc., to ensure the safety and aesthetics of the products during transportation and storage‌.
Most raw material suppliers provide custom services, customers can OEM makeup brushes from beginning.
 
‌2. Midstream: Makeup brush manufacturers and brand owners‌
 
Manufacturers: responsible for the manufacturing process of makeup brushes, including raw material procurement, production and processing, quality control, etc. The makeup brush manufacturers may focus on the production of one or more types of makeup brushes.
 
Brand owners: responsible for the branding, marketing and sales of makeup brushes. The brand owners usually cooperate with makeup brush manufacturers to launch their own makeup brush products through OEM production or independent research and development.
 
Kingyin is a professional Chinese makeup brush factory, with more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands. We have passed ISO9001, ISO14001, GMP,C-TPAT, FDA/ISO22716, BSCI and SEDEX/SMETA factory audit; with standard workshop, strict quality control and management system,which can ensure makeup brush production and quality. 90% of our makeup brushes are sold to overseas-USA, Europe, UK, Korea, India, Brazil etc.
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‌3. Downstream: Channel Dealers and Consumers‌
 
Channel Dealers: Responsible for the sales and distribution of makeup brushes. Channel dealers can be online e-commerce platforms, offline beauty stores, department stores, etc. With the development of e-commerce, online channels have played an increasingly important role in the sales of makeup brushes.
 
Consumers: The end users of makeup brushes. Consumers' demand and preferences for makeup brushes directly affect the development of the entire industry chain. In recent years, with the popularization of Chinese beauty concepts and the increase in consumer demand for beauty products, the Chinese makeup brush market has also shown a rapid growth trend‌.

In summary, makeup brush industry chain is composed of upstream raw material and packaging material suppliers, midstream makeup brush manufacturers and brand owners, and downstream distributors and consumers. Each link is closely connected and jointly promotes the sustainable development of cosmetic brush industry.

Foundation brush Or beauty blender

Foundation brushes and beauty blenders are two commonly used makeup tools, each with its own unique makeup effect.
 
 
Foundation brush makeup effect ‌:

• Light and natural ‌: The foundation brush creates a light and natural makeup. The bristles are soft and delicate, which can spread the liquid foundation evenly and fill the pores, making the makeup look very natural and clear, without any heavy feeling.‌
• Strong concealing ‌: The foundation brush can better fill pores and cover blemishes, and the concealing effect is better than the beauty blender. For makeup that requires high concealing, the foundation brush is a better choice.
• Control the amount ‌: The foundation brush can well control the amount of foundation,the makeup is very even and almost not absorb foundation.

 
Beauty blender makeup effect‌:
 

• Natural‌: The beauty blender has good elasticity and can remove excess foundation when pressed, making the makeup look moist and natural. For daily makeup that does not require high concealing, the beauty blender can create a very light makeup effect‌.
• High glossiness‌: When applying makeup with a wet beauty blender, the foundation will be very compliant and can create a more hydrating and radiant makeup effect, which is especially suitable for people who like glossy makeup.
• Wide applications‌: The beauty blender is more suitable for skin with unevenness such as peeling, as well as oily or mixed skin, because it can absorb excess oil so that the makeup will not appear heavy‌.

 
 
Summary‌:
 

• Foundation brushes are more suitable for those who pursue a light and natural makeup effect and those who demand high concealing . Its bristles are soft and delicate, which can evenly spread the foundation liquid, fill the pores, and make the makeup look natural and clear.
• Beauty blenders are more suitable for those who pursue a docile makeup effect and glossy makeup. It has good elasticity and can take away excess foundation products when pressing, making the makeup look moist and natural. At the same time, beauty blenders are also more suitable for skin with unevenness such as peeling, as well as oily or mixed skin‌.

 
When choosing, you can decide to use a foundation brush or a beauty blender according to your skin type, makeup needs and personal preferences. In addition, professional makeup artists often mix the two to achieve the best makeup effect‌.

Tips for choosing foundation brushes

Choosing the right foundation brush is one of the important steps to ensure an even and delicate makeup. This article will provide you with some practical buying guides to choose the right foundation brush. Whether you are a makeup green hand or an professional makeup artist, these tips will be helpful to you.

 

Common foundation brush types

u Tongue-shaped foundation brush.

①　It is rather thin when viewed from the side, suitable for foundation with good fluidity.

②　It can be applied quickly, and the base makeup is light and breathable, which can create a high-end glossy look and is not easy to absorb powder.

③　Apply makeup in short line, spread the foundation evenly on the face, Beginners may leave brush marks, pat with a triangular sponge or beauty blender to make the foundation more adherent.

 

u Flat-top foundation brush

①　It has a flat rounded top, when applying makeup, the top surface is the contact surface with the face. It can apply liquid foundation/cream products, as well as powder products for base makeup.

②　Suitable for beginners, has high concealer, quick makeup application, and can also handle large pores well. But cannot handle details well, and the tapping technique may make sensitive skin feel uncomfortable.

③　Apply makeup by pushing, circling, or tapping.

 

u Round-top foundation brush

①　It is a bit fat, with a small arc on the top and dense bristles.

②　It doesn't absorb much powder, has high concealer, quick makeup application and can handle large pores well. But cannot handle details well, and the tapping technique may make sensitive skin feel uncomfortable.

③　Apply makeup by pushing, circling, or tapping.

 

 

u Flat-head foundation brush

①　It has a thin brush head, and the bristles are soft and flexible, which is suitable for liquid foundation with strong fluidity.

②　It is not picky about skin type, has high concealing power, and can apply foundation evenly, which can better restore the covering power and glossiness of the foundation itself, but the brush marks are heavy.

③　Apply makeup in long line, use with foundation with strong fluidity, suitable for color spreading. Spread the foundation evenly on the face with a dot-sweep technique.

 

u Sloped foundation brush

①　It has a sloped top when viewed from the side, the bristles are soft and solid. It is suitable for foundation liquids that are not so fluid.

②　the tip can be used to treat details such as under the eyes and nose wings. It is very friendly to blemishes and combination skin, and almost no brush marks.

③　Apply makeup by pushing, circling, or tapping.

 

 

How to choose the right foundation brush

u By skin type

①　Dry skin:Tongue-shaped foundation brush, super suitable for dry skin! The bristles are thick and thin, so the foundation applied is relatively thin, and not easy to have the problem of being thick

②　Oily skin: Flat-head foundation brush! Its brush head is designed just right for oil skin, and the pore-invisible effect is first-class!

u By foundation liquid compatibility

①　Thin liquid and cream foundation : Flat-head foundation brush.

 

 

②　Thicker liquid/cream /paste foundation, and BB cream: Round top/Flat top/sloped foundation brushes.

 

Choose a proper foundation brush make your makeup more perfect.

Bio-Degradable PLA Makeup Brushes-Wheat Straw handle

No matter how to treat the waste plastics- incineration or landfill or bury in the ground or discarded in the ocean, since plastics are difficult to degrade naturally, it will cause serious air pollution or threaten the marine lives. Therefore, it is imperative to replace ordinary plastics with green degradable materials. For makeup brushes, we can use following handle materials to replace normal plastics:

• 1）Wheat Straw (PP)
• 2）Red Wood (PP)
• 3）Bamboo Fiber (PP)
• 4）Rice Bran (PP + Starch)
• 5）Coffee Ground (PP)
• 6）Tea Fiber (PP)
• 7）Wheat Straw handle (PLA)
• 8）Bamboo Fiber (PLA)
• 9）Coffee Ground (PLA)
• 10）PLA + Rice Bran

    

In current makeup brush market, the most popular bio-degradable makeup brush handle is PLA handle.  Take Wheat Straw Handle (PLA) for example, it is to mill waste wheat straw into powder, mix PLA extrusion granulation and form wheat straw handle by injection molding. This handle can be completely degraded in the environment.

The common degradation method in nature is microbial degradation. PLA is degraded by micro-organisms, such as Penicillin, Humus, Sickle Enzyme, Candida, etc. Wheat straw handle (PLA) is discarded in the environment for composting, through microbial degradation, the lipid bonds in PLA will be decomposed to produce lactic acid. Finally, the lactic acid is degraded to CO2 and H2O.

Main materials of PLA are waste plant powders: wheat straws, Coffee Ground, Bamboo Fiber, Rice Bran, Tea Fiber etc, and PLA. The PLA is polymerized with lactic acid as the main raw material. The source of the raw materials is sufficient and renewable, mainly using corn, cassava, etc. The production process of PLA is pollution-free and its finished product is biodegradable. So, the PLA is an ideal green material.  It is an eco-friendly material without pollution to the environment.

Welcome to custom biodegradable makeup brushes from PLA Makeup brush Manufacturer, with more than 15 years’ experience in makeup brush production, Kingyin will offer high quality makeup brushes, professional service and affordable price to support your brand development.

Will be Chinese makeup brush manufacturers and exporters hit by Trump’s tariffs Policy?

 US President-elect Donald Trump is poised to hit China, Mexico and Canada with new tariffs upon his inauguration on 20 January 2025. He has promised a 25% tariff from day one on all goods from Mexico and Canada, with an additional 10% tariff for Chinese goods.

 
Such tariff policy will pressure gross margins and price points of many USA beauty companies who rely on China for raw materials and components, or import finished products from China directly .
 
Other than price increases alone, some beauty companies might consider buying products at a lower cost from other countries, For example,made a shift from China to Vietnam or India.
 
But for makeup brush industry, it is too hard to shift from China in the short term.
 
Firstly, makeup brush production process is totally handmade and too complex
 
Whether a makeup brush is good or not, maybe 30% is in the material, and the remaining 70% actually depends on the craftsmanship of the makeup brush factories.
 
Although makeup brush is mainly composed of bristles, ferrule and handle, its production process is full of mysteries, and there are many barriers that laymen cannot cross. From bristles selecting, shaping, fine shaving, to gluing and assembling, each makeup brush requires exquisite and meticulous craftsmanship.
 
In the years of development of the makeup brush industry, many makeup brush manufacturers have tried to make machines to produce makeup brushes, but they eventually found that machines cannot reach the high quality of manual work. "
 
Producing a makeup brush requires more than 30 processes, including reforming, weighing, combing, trimming, pressing, and injecting glue etc. The youngest worker in a professional makeup brush factory who can complete the whole process has to work for at least ten years.
 
Take the "reform" process,one of the raw material processing steps, as an example. In order to prevent the bristles of makeup brushes from pricking the face, a sieve is needed to arrange the tips of each bundle of bristles in the same direction and remove the roots of the bristles. In addition, the brushes must be manually inspected again to remove broken bristles and inverted roots.

 
 
 
Secondly, the Chinese makeup brush manufacturers still have obvious advantages to keep their competition even under new tariff policy：
 
 
High cost performance‌: The biggest advantage of Chinese makeup brushes is their high cost performance. With the advancement of technology, the manufacturing process of Chinese makeup brushes has reached the international advanced level. The materials used are not only safe and environmentally friendly, but also can improve the use effect of the makeup brushes. Worldwide beauty brands can usually OEM makeup brushes with higher quality at a lower price‌. Even with additional tariff, the Chinese makeup brushes still have obvious price advantages.
 
‌Large industry scale‌: China's makeup brush industry has formed several important production bases, such as Luyi in Henan, Qing in Hebei, Dongguan in Guangdong and Yiwu in Zhejiang . The biggest production base in China is Luyi who has more than 160 makeup brush manufacturers and more than 1,000 supporting industries, with an annual output of 30,000 tons of synthetic fiber and more than 150 million sets of makeup brushes. More than 80% of the raw materials for makeup brushes also come from Luyi. The annual sales of Luyi makeup brush industry chain exceeded 13 billion yuan, and its products were exported to more than 40 countries and regions. Besides Dongguan Plant, Kingyin also has a plant in Luyi with 20000㎡area, over 200 employees. Our Annual Production Capacity can reach 60 million pcs

Technological innovation and market -orient‌: Chinese makeup brushes have performed well in terms of technological innovation and meeting market demand. As consumers' requirements for the makeup brush quality continue to increase, Chinese makeup brush manufacturers have improved the use effect and user experience by continuously improving materials and processes. Many worldwide consumers have reported that the bristles of Chinese makeup brushes are soft and have strong powder-holding, which can make the makeup look more natural and lasting.‌

‌Complete industrial chain‌: China's cosmetic brush industry has formed a complete industrial chain, from raw material supply to finished product production, with complete supporting links. For example, the cosmetic brush industrial park in Luyi County has formed a complete industrial chain of brush hair/bristles, ferrules, wooden handle, plastic handle, etc.
 
Therefore, even Trump’s tariffs Policy comes real, it will not affect the Chinese makeup brush exports too much. As a professional makeup brush manufacturers and exporters, we should be sensitive to international situation, but more important, to increase our own competition and influences, in case of hitting by any slight sign of trouble.‌