2013年5月28日星期二

Preproduction samples VS normal samples

Some customers may not be able to understand the meaning of preproduction samples. Pre-Production Sample is the term that is given to the first few pieces created prior to the final production run.

In many other fields, the preproduction samples are the same as normal samples, but for makeup brush industry, these two terms are totally different. The reason is that makeup brush quality is mainly decided by material. If the material is not perfect, the brush will never be perfect. Therefore, to get exactly known of the makeup brushes you order, you should require preproduction samples instead of normal samples.

While to get preproduction samples, customers must firstly place orders or arrange prepayment, so that the makeup brush manufacturers can prepare material and productions accordingly. Therefore, most customers do not want to take a risk to pay so much without ensuring the brush quality, and then require to order some samples first to check the quality and size etc.

But the problem is such samples can not reveal the exact quality of the mass production. For example, customers want to order a powder brush with ZGF goat hair, so they require a sample, then the makeup brush manufacturer produce a sample with the ZGF goat hair in their stock. When getting customer’s approval on the samples, manufacturer will need to order new ZGF goat hair from their suppliers, but such ZGF goat hair will not be the same as the sample hair, as the goat hair will not have the same quality in all seasons, just like our human hairs, the hair in summer will be greatly different from that in winter.

Also, for makeup brush industry, it is very complex to make normal samples, and the samples usually will not as perfect as the brushes from mass production. The reason is that samples will not be manufactured through normal and formal process. For example, the formal process of makeup brush handle shaping is very complex and need a lot of time, so such process require enough quantity. If only one handle, it is impossible to pay so much to do all process, therefore the quality will certainly not as good as mass production. That is why most customers will find that the brushes they received are much better than the samples.

But preproduction samples will not have all above problems. After getting customer’s order or prepayment, the manufacturer will firstly order all materials, and after getting all materials, we will then make the preproduction samples. In this case, all material of preproduction samples will be exactly the same as batch production. Also, we will shape all hairs/ferrules/handles together, so their process will be totally the same as the batch production.

Also, preproduction samples can save a lot of time for customers. As to make samples, we need to order new material for the samples, and then manufacture the samples, the lead time is about 20 days which is almost the same as mass production; but preproduction samples can save so long time. The most important is that the pre production samples can exactly show the quality level of the mass production.

For the customer’s risk- pay so much without ensuring the brush quality, in fact, as long as customers have clear idea on the brushes they want, it will not be a problem. As we will not start mass production without getting customers’ approval on the preproduction samples. Therefore, it will not be a risk if the makeup brush manufacturer is reliable and professional enough.



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