2025年4月29日星期二

Special requirements on makeup brushes in hot regions

 Hot regions usually have high temperatures and high humidity, with more sweat and oil secretion, which makes the makeup brush bristles easy to clump; high temperature may cause the brush handle to deform; high humidity is easy to breed bacteria and mold; in addition, the need for frequent cleaning of brushes increases. How to choose and maintain brushes in such an environment?

 
Makeup brush manufacturers need to pay attention to material selection, production process which adapts to high temperature and high humidity environments, and product testing standards. Help users fully understand the special requirements and solutions for using makeup brushes in hot areas. At the same time, remind users of the importance of regular cleaning and provide practical tips, such as how to quickly dry the makeup brushes to avoid bacterial growth.
 
In hot regions, makeup brush manufacturers should choose antibacterial materials, and synthetic fibers which are easier to clean and dry quickly. The brush handle may require moisture-proof and non-slip materials, such as non-slip silicone or high-temperature resistant plastic. In terms of structural design, denser bristles may be required to cope with product application in humid environments.
 
User experience should also be considered, such as whether the brush is easy to use after sweating, whether it is easy to clean, and whether it does not deform at high temperatures. It is also necessary to recommend supporting products, such as antibacterial cleaners or portable brushes, so that users can keep the brushes clean at all times.
 
For customers in hot regions, makeup brushes need to be specially optimized in terms of antibacterial and mildew resistance, oil control and makeup retention, high temperature resistance, and portability and quick drying to cope with the harsh environment of high temperature, high humidity, and excessive sweating. The following are key design points and solutions:


Material

1. Antibacterial and anti-mildew treatment
 
Nano silver ion coating: inhibits 99.9% of common molds (such as Aspergillus niger and Penicillium), and passes ISO 22196 antibacterial test.

Breathable hollow aluminum ferrule: micro pores added to the ferrule (such as Hourglass design) to accelerate the drying of the bristle roots and prevent stuffiness and mildew.

2. High temperature adaptable material

Heat-resistant synthetic fiber: polyester-PTT composite fiber (melting point > 260°C), avoid deformation due to exposure to the sun (the melting point of traditional nylon bristle is about 220°C).

Anti-grease absorption: Fluorine coating (such as Teflon®) added to the bristles to reduce the residue of foundation/sunscreen.

 
3. Oil-control and long-lasting design

Gradient hair density:
The inner layer of dense hair (density ≥ 120 hairs/cm²) accurately collects powder, and the outer layer of fluffy hair blends, suitable for long-lasting makeup foundation (such as Estée Lauder Double Wear).

Conical cutting technology:
The hair has a sharp angle of 30° (such as Sigma F80), which enhances the fit with the skin and reduces powder floating under high temperature.

Brush handle and accessories design

1. High temperature resistant and non-slip structure
 
Material selection:

Fiberglass reinforced plastic (FRP, temperature resistant 120℃) replaces ordinary ABS (temperature resistant 80℃).
Silicone anti-slip pattern (such as Real Techniques wave pattern) to prevent slipping due to sweat.

Sunscreen coating:
The brush handle is treated with UV anti-aging treatment (such as automotive grade varnish) to avoid fading due to long-term exposure to the sun.
 
2. Portable and quick-drying solution

 
Removable brush head:
Magnetic design (such as Artis Elite), dry separately after removal, can dry quickly in 1 hour.

Folding telescopic handle:
Storage length <10cm (such as Fenty Beauty portable version), with a breathable mesh bag to avoid moisture.

Supporting tools and guidelines
 
1. High-temperature cleaning tools
 
Quick-drying cleaning sponge:
Silicone material (such as Japonesque), water evaporates in 30 seconds after wiping outdoor.

Portable disinfectant spray:
Contains 70% ethanol + tea tree essential oil (such as Cinema Secrets travel pack), instant sterilization and oil removal.

 
2. Tips for long-lasting makeup
 
Ice setting method:
Refrigerate a metal handle brush (such as Morphe M439)for 5 minutes before applying makeup to reduce skin temperature and delay makeup removal.

Zoned makeup:
In high-temperature areas, the combination of "powder puff for T zone + brush for C zone" is recommended (to reduce the contact of brush hair with oily areas).

Testing standards

ItemsProcessStandard
High temperature deformation testPlace in a 60℃ oven for 72 hours, with the bristles bent 180°Resilience ≥ 95%, no permanent deformation
High humidity antibacterial testPlace in a 40℃/90% humidity incubator for 30 daysMold growth area <1%
Sweat corrosion testArtificial sweat (pH 4.7) immersion for 48 hoursThe brush handle does not fade and the hair grafting glue does not dissolve
Exposure aging testContinuous exposure to UVB light for 200 hours (equivalent to 3 months outdoors)Color difference ΔE<3, tensile strength retention ≥90%


Product line recommendation
1. Professional anti-sweat series
 
Brush type:
Conical foundation brush, breathable loose powder brush, antibacterial concealer brush

Technical highlights:
Fluorine oil-resistant coating, magnetic quick-drying brush head, FRP non-slip handle
 
2. Travel first aid kit

 
Configuration:
Folding foundation brush + disinfectant spray + silicone cleaning board

Core selling point:
Quickly dry in 1 minute at 40℃, can be refrigerated at -20℃

Marketing and service strategies

Application-based content:
Create a "tropical makeup tutorial" (such as Dubai blogger @DesertBeauty's "45℃ makeup-free secret").

After-sales guarantee:
Provide a "high temperature return" service (free replacement within 30 days if the brush handle is deformed).

Joint cooperation:
Joint with sunscreen brands (such as ANESSA×Hakuhodo launched a sunscreen foundation brush set).

Makeup brushes in hot areas need to focus on the three core features of: sweat and mildew resistancequick-drying and antibacterial, and heat and sun resistance. Combine extreme testing with localized design to create professional makeup brushes that are truly suitable for tropical climates!

2025年4月24日星期四

Special requirements for makeup brushes in cold regions

 Cold areas usually have low temperatures, low humidity, and may have heating that causes indoor dryness. These environmental factors will affect the material and performance of makeup brushes. Cosmetic brands and makeup brush manufacturers need to understand what problems makeup brushes may encounter in such climates and then adjust makeup brush designs accordingly.

 
Firstly is bristle material. Users in cold regions may be more concerned about the softness and moisturizing ability of the bristles. Animal hair brushes may become hard at low temperatures, while synthetic hair may be more suitable because synthetic fibers are better able to maintain elasticity at low temperatures. In addition, static electricity is also a problem. Static electricity is easily generated in a dry environment, resulting in flying powder or bristle adhesion, which requires antistatic treatment.
 
Then is handle material. Metal handles may feel even colder or even sticky in extreme cold conditions, so need to use insulating materials or coatings. Wooden handles are natural, but may crack in dry conditions and require special treatment.
 
The adaptability of moisturizing and nourishing products is also very important. Users in cold regions may use more oily or creamy products, and the bristles need to be easy to push these textures and easy to clean. Need to adjust the bristles density and elasticity to ensure that the product can be evenly dipped and released.
 
Portability and antifreeze design should not be ignored. Users may touch up their makeup outdoors, and the bristles need to be antifreeze to prevent them from becoming brittle and breaking at low temperatures. In terms of packaging, antifreeze materials may be required to prevent damage during transportation or storage.
 
In terms of cleaning and maintenance, water in cold regions may be colder, and a milder detergent may be needed when cleaning the brush to avoid damaging the bristles. It is also important to dry quickly to prevent any residual moisture from freezing.
 
Finally is regulatory and environmental requirement, such as meeting low-temperature testing standards, environmentally friendly and recyclable materials, and avoiding the release of harmful substances in extreme environments.
 
Bristle material and process optimization


1. Low temperature adaptability material
Preferred synthetic hair:
Choose cold-resistant nylon (such as Toray ultra-soft fiber, which remains elastic at -30℃)
 
Antistatic treatment:
Add graphene coating or antistatic agent to bristle surface (surface resistance <10⁹Ω), reduce the adhesion of flying powder to the bristles.
 
2. Compatibility with moisturizing products
Dense short hair design:
The length of the bristles is shortened by 20% (e.g. 8mm→6.5mm) to improve the grip of creamy/oily products (e.g. Fenty Beauty contouring brush).
 
Gradient hair transplantation technology:
The inner layer of dense hair is for powder collection, and the outer layer of long hair is for blending, which is suitable for thick powder cream (reference: Hourglass Vanish foundation brush).
 
Brush handle and structural design


1. Antifreeze grip optimization
Material selection:
Aviation aluminum + silicone wrapping layer (such as Real Techniques ice series) to isolate metal from low temperature conduction.
 
Flax fiber composite plastic (such as Nordic brand Lumene), natural heat insulation and non-slip.
 
Ergonomic arc:
The thickened handle (diameter ≥ 2cm)with thumb groove, suitable for wearing gloves.
 
2. Sealed moisture-proof structure
Replaceable brush head system:
Add silicone sealing ring (such as Purobio) at the interface to prevent moisture from entering and causing rust on the metal tube mouth.
 
Retractable dust cover:
Built-in desiccant chamber (such as Artis Elite) to keep the bristles dry.
 
Product Support and User Experience


1. Low-temperature Cleaning Solution
Quick-drying Cleaning Liquid:
Provide an ethanol-free formula that can still flow at -20℃ (such as Cinema Secrets antifreeze).
 
Portable Drying Box:
Integrated PTC heating plate (5 minutes fast drying) to avoid natural drying and freezing.
 
2. Customized user guide
Preheating tips:
The package includes a "brush preheating card" (apply it to the radiator for 10 seconds and then wipe the bristles to improve softness).
 
Antifreeze storage bag:
Aluminum foil insulation layer + fleece lining (such as Sigma Travel Kit),can protect the bristles in an outdoor environment of -30℃.
 
Extreme environment testing standards
  1. Low temperature bending test: -40℃ frozen for 24h, the bristles are bent 180° for 10 times, without breaking or hair loss;
  2. Temperature difference cycle test: -30℃→25℃ alternating cycle 50 times (humidity 30%→80%),  The brush handle has no cracks and the hair glue has no failure;
  3. Antistatic test: Mineral loose powder is used in a 15% humidity environment, The powder flying rate is less than 5% (industry average 15%);
  4. Antifreeze packaging test: Simulated -50℃ transportation for 72 hours, The bristle rebound rate is ≥90%, and the printing does not fall off. 

2025年4月15日星期二

Printing process for makeup brush handles

 This article introduces the printing process for makeup brush handles, covering applicable materials, costs, durability and effects, to help customers accurately choose the proper printing process during OEM makeup brushes and custom makeup brushes.



Main brush handle printing processes

Process NameTechnical principleApplicable materialsEffect characteristicsDurabilityApplications
Laser EngravingHigh-energy lasers ablate surfaces to form patternsMetal, wood, acrylicPermanent engraving, matte/glossy finish optional, ink-freeVery high (never falls off)High-end professional lines (such as Sigma metal handles)
Pad PrintingThe silicone tip is dipped into the ink and transferred to the curved surfacePlastic, metal, resinBright colors, can print complex patterns, slightly blurred edgesMedium (wear-resistant for 3-6 months)Cheap plastic handles
UV inkjet printingUV curable ink direct printingABS plastic, aluminumHigh-precision image, mirror gloss, strong adhesionHigh (alcohol wipe resistance)Mid-range line (such as acrylic handle)
Water transfer printingHydrolytic film pattern wrapping curved surfaceSpecial-shaped brush handle (such as wavy pattern)Fully covered pattern, gradient/3D effect, smooth touchLow (easy to wear and fade)Limited edition co-branded
Electroplating paintEtched grooves filled with colored paintStainless steel, brassMetallic luster + colorful LOGO, luxury textureVery high (more than 10 years)Top quality handmade brush
Thermal transferHigh temperature and pressure transfer pattern filmPlastic, bamboo and woodThe pattern is clear, but easily deformed by heatMedium (scratch resistance 1 year)Low-end wooden handle


Process selection suggestions

High-end line: laser engraving/electroplating (process cost accounts for 10%-15%)

Mid-end line: UV inkjet printing/water transfer printing (process cost accounts for 3%-8%)

Affordable line: pad printing/thermal transfer printing (process cost accounts for 1%-5%)

Process details

1. Laser engraving
 
Technical points:

Deep engraving (0.2-0.5mm) is suitable for metal/solid wood, shallow engraving (0.1mm) for acrylic.

Avoid too thin lines (<0.3mm), easy to break and unclear.
 
2. UV inkjet printing

 
Advantages:

Supports Pantone special colors, color difference ΔE<1.5 (industry standard ΔE<3).

Can make local varnish bulges (such as tactile 3D LOGO ).

Notes: 3D positioning is required for curved surface printing, inferior equipment is prone to faults.
 
3. Water transfer printing

Applicable designs: Complex patterns such as marble, camouflage, and starry sky.

A protective varnish layer is required, otherwise the wear resistance is only 3 months.

Cost: The pattern complexity determines the price.

Environmental protection and certification considerations

Ink type
Water-based ink: VOCs emissions are reduced by 70%, but the adhesion is weaker than solvent-based (UV curing is required for enhancement).

Plant-based ink: Soy ink is suitable for paper packaging, and brush handle printing is still mainly UV.

 
International certification
REACH: Ensure no SVHC (substances of very high concern) in the ink, a must for the EU market.

LFGB: Food-grade contact safety certification, suitable for brush handles that may contact the lips.


Cost Optimization Strategy

Bulk Pricing
Laser Engraving: $0.7/pcs for 1,000pcs, $0.25/pcs for 10,000pcs and above.
Pad Printing: $0.1/pcs for 5,000pcs, $0.07/pcs for 50,000pcs and above.

 
Process Combination
High Cost-effectiveness: Laser Engraving LOGO + UV Spraying Gradient Background (Total Cost $1/pcs).
Light Luxury Design: Water Transfer Printing + Partial Hot Stamping (Total Cost  $0.7/pcs).

Future Trends

Smart induction printing:
Thermostatic ink (color changes when exposed to body temperature) prompts cleaning cycle.

3D printing fusion:
Directly print color stereo patterns without transfer (the cost is currently high, about $3/pcs).

Zero pollution process:
CO2 laser engraving (no smoke and dust), suitable for environmentally friendly brands.

Summary: The brush handle is the brand name card

To users: The texture of the craftsmanship directly affects the "first impression after unboxing" and the decision to repurchase.
To channels: High-end craftsmanship increases the priority of shelf display (such as Sephora's strict review of craftsmanship).
To cost: Reasonably allocate the craftsmanship budget to avoid excessive design squeezing profits.
 
Suggestions:

Test at least 3 crafts in the sampling stage and compare the physical texture and cost.
Sign a wear test agreement with the makeup brush manufacturers (such as alcohol wiping 500 times without fading).

From the printing details of a brush handle, customers can see the brand's persistence in quality, precise craftsmanship makes the makeup brush an aesthetic expression.
 

2025年4月6日星期日

The importance of Makeup brush packaging

 Makeup brush packaging is not only the "outer shell" of product, but also the brand value extension, user experience starting and market competition weapon. It directly affects consumers' purchasing decisions and product life cycle:


1. Brand image building: 

Positioning
High-end luxury: Paulownia box + silk lining , conveying the spirit of craftsmanship and collection value.
Environmental protection concept: biodegradable paper box + plant ink printing (such as Elate), attracting vegan and cruelty-free consumer groups.

Design differentiation
Joint packaging integrates cultural IP to increase premium space.
Minimalist design strengthens the attributes of professional tools.

2.Product protection: the key barrier from makeup brush factory to dressing table
 
Transport protection
E-commerce shockproof packaging: air column bag + honeycomb paper (breakage rate reduced to <0.5%).
International logistics: EPE pearl cotton customized inner tray to resist temperature and humidity changes.

 
Daily storage
Dust-proof design: magnetic flip box to prevent dust accumulation on the bristles.
Moisture-proof treatment: built-in silica gel desiccant to extend the life of animal hair brushes.

3. User experience: full touchpoints from unboxing to use
Unboxing ritual
Layered gift boxes enhance the sense of surprise through gradual unpacking.
Customized scent cards rigger olfactory memory.

Convenience of use
Portable and retractable design meets travel needs and reduces bristle damage.
Pocket labels mark the brush type name, which is friendly to beginners.

4. Environmental compliance: a passport to the global market

Regulatory adaptation
EU "Packaging and Packaging Waste Directive" (PPWD): requires that the proportion of recyclable materials should be ≥ 65% by 2025.
China's "Plastic Restriction Order": Promote paper-based packaging to replace blister packaging.

Sustainable Practices
Circular packaging: Purobio replaceable brush head system reduces waste (carbon emissions reduced by 30%).
Material innovation: Sugarcane bagasse molded trays achieve carbon neutrality.


5. Marketing conversion: Eye-catching tools on shelves and screens
Retail display
Transparent window boxes allow users to see the texture of the bristles and increase impulse purchase rates.
Hanging tags optimize supermarket shelf space and increase SKU recognition by 50%.

Social media communication
"Unboxing video" friendly design: gradient laser boxes come with communication topics.
Scan code interaction: AR tutorial QR codes are embedded in the packaging to extend user stay time.

6. Cost control and supply chain efficiency

Material cost ratio
Priced makeup brushes: Packaging costs are controlled at 5%-8% of the selling price (such as plastic sleeves + paper cards).
Luxury makeup brushes: Packaging costs can reach 20%-30% (such as handmade lacquerware boxes).

Logistics optimization
Lightweight design: Aluminum tubes replace glass bottles, the shipping cost of a single package is reduced by 15%.
Modular assembly: Flat paper box + DIY lining , saving 40% of storage space.

7. Future trends: intelligence and personalization
Intelligent packaging
NFC chip authentication: touch the phone to verify the authenticity (such as Dior limited edition brush box) to combat counterfeits.
Thermal label: prompt brush cleaning cycle (such as Shiseido concept model).

Personalized customization
Engraving service: laser engrave the consumer's name to enhance the sense of exclusivity.
Printing on demand: small batch variable data packaging.

Summary: Packaging is strategy

To C: Packaging is the "first touchpoint" for consumers, determining purchase conversion and repurchase rate.
To B: Influencing channel cooperation willingness.
To Earth: Sustainable packaging has become a key indicator of ESG scoring, which is related to the long-term reputation of the company.

Suggestions:
High-end line: heavy packaging (such as metal + solid wood), and support costs with premiums.
Mass line: Use FSC paper box + modular design to balance environmental protection and cost-effectiveness.
Innovation experiment: Explore smart interconnected packaging to seize the minds of Generation Z.

 
Packaging is by no means "icing on the cake", but the core weapon for brands to capture the market-from protection to communication, every inch of design needs to accurately target user needs.
 

2025年4月1日星期二

Ferrule size is important to makeup brush function

 The ferrule size of a makeup brush directly affects the density, elasticity, and brush shape of the bristles. This article briefly analyzes the different ferrule sizes and compatible brush types, which can help brands and users accurately match needs during OEM makeup brushes and purchasing.


Core parameters and functions

Inner diameter: determines bristle fluffiness and powder collection area.
Length : affects bristles support and elasticity .
Shape: round, angled, special-shaped mouth, corresponding to different brush types.


Ferrule sizes and brush types

Inner Diameter(mm)length(mm)Applicable brush typeFeaturesRepresentative Products
3-5mm8-12mmDetail Eyeliner BrushTight and dense brush head, precise linesMAC 210S
6-8mm10-15mmPencil brushSmall area coloring, suitable for  triangle area at the end of the eyeHakuhodo B005G
9-12mm15-20mmMedium Eyeshadow BrushEvenly take powder and quickly apply baseSigma E25
13-18mm20-25mmStippling blush brushLoose brush head, natural smudgeQingzhi G081
19-25mm25-30mmTongue shape foundation brushHigh-density bristles, polished without marksArtis Oval 7
26-35mm30-40mmRound powder brushFluffy powder, full face makeupChikuhodo Z-9
Angled/special shape15-25mmFan brush, nose shadow brushFits facial contours for precise contouringSonia G. Sculpt Three


Key parameters and selection guideline

1. Inner diameter determines function

<5mm:Ultra-slim, suitable for precise lines (such as eyeliner and concealer).
6-12mm:Universal eyeshadow brush range, choose tightness as needed (the larger the inner diameter, the fluffier)
>25mm:Large powder brushes need long ferrules (30mm+) to improve the bristle elasticity.

2. The ferrule length affects the support force

Short (<15mm):Stiff bristle, suitable for cream products (such as concealer brushes)
Long(>25mm): Soft bristles, suitable for powder blending (like a blush brush).

3. Shape and brush type

Round: basic all-purpose (such as loose powder brush, eye shadow brush).
Angled: fits the curve of the face (such as angled contouring brush).
Flat: precisely controls the range (such as tongue-shaped foundation brush).

Process and Pitfall
Stamping:
Integrated stamping ferrule (no welding seam) is more durable, representative brands: Hakuhodo, Chikuhodo .
Low-priced brushes often have welded ferrule, easy to crack and hair loss

 
Copper ferrule vs. aluminum ferrule:
Copper: high cost, strong corrosion resistance (preferred by professional brushes, such as Wayne Goss).
Aluminum: lightweight, suitable for portable brushes (such as Real Techniques).

Hair bundle fixing:
Epoxy resin glue: environmentally friendly, but poor water resistance (avoid frequent soaking and cleaning).
Metal rivets: high-cost, representing top-level handmade brushes (such as Smith Cosmetics).


Typical products

Brush TypeFerrule inner diameterFerrule lengthMaterial/CraftsmanshipBrand Model
Detail Eyeliner Brush4mm10mmCopper ferrule + epoxy resin glueHakuhodo B531
Blending brush10mm18mmAluminum one-piece stampingSigma E40
Stippling blush brush15mm22mmCopper ferrule+ metal rivet fixingChikuhodo Z-4
Flat foundation brush22mm28mmAluminum ferrule welding + antibacterial coatingMorphe M439


Golden rules for purchasing

Eyeshadow brush: inner diameter 8-12mm + 15-20mm length to balance powder collection and blending.
Powder brush: inner diameter ≥25mm + ≥30mm length to ensure fluffiness.

Pitfalls
Unbalanced ratio of inner diameter to length (e.g., a 20mm inner diameter with a 15mm short ferrule, easily lead to bristle loose).
The welding burrs can easily scratch skin (check the smoothness when purchasing).


Summary:

The ferrule size is the "invisible skeleton" of the brush function. Only by matching the parameters as needed can you unlock professional-level makeup effects!