2025年3月31日星期一

Brush handle sizes and corresponding brush types

 This article is a brief analysis of makeup brush handle sizes and corresponding brush types to help users accurately choose tools based on applications and operating requirements:


Handle Length and Functions

Handle LengthBrush TypesAdvantagesApplications
Short(8-12cm)Eyeliner brush, concealer brush, lip brushPrecise control for detailed operationsContour the end of the eye, conceal the tear groove, and draw the lip peak
Medium(13-18cm)Eyeshadow brush, blush brush, highlighter brushBalancing stability and flexibilityEye socket shading, cheekbone highlighting, partial contouring
Long(19-25cm)Powder brush, foundation brush, contour brushFull face , suitable for large-scale sweepFull face makeup, foundation polishing, jawline contouring
Extra long(26cm+)Professional stage brush, body brushHold at a distance , avoid blocking makeup viewStage makeup, body highlight spray


Handle thickness and Gripping

Handle diameterHand typeBrush typeOperation points
Thin(0.8-1.2cm)Small hands/fingertip control loverEyeshadow detail brush, eyebrow brushUse fingertips to pinch and hold, suitable for fine lines (such as smokey eyeliner)
Standard(1.3-1.8cm)Universal hand typeBlush brush, blending brushHold with three fingers and sweep with wrist force
Thick(1.9-2.5cm)Large hands/need grip supportLoose powder brush, flat foundation brushWrap the palm and polish a large area using arm strength


The perfect match of brush shape and handle

1. Eye makeup brushes

Detail eyeliner brush (short handle + thin handle):
Length 10cm, diameter 1cm, like MAC 210S, can precisely control the curled lines at the end of the eye.

Eyeshadow blending brush (medium length+ standard diameter):
Length 15cm, diameter 1.5cm, such as Hakuhodo J5523, suitable for the natural transition of the eye socket boundary.

2. Face brushes

Tongue-shaped foundation brush (long handle + thick handle)
Length 20cm, diameter 2cm, such as Artis Oval 7, use the lever principle to evenly spread powder.

Stippling blush brushes (medium length+thin diameter)
Length 16cm, diameter 1.2cm, such as Qinzhi G081, use short and sharp pressure to avoid heavy hands.

3. Professional/Special Brushes

Fan highlighter brush (extra long handle + flat handle):
Length 28cm, such as Sonia G. Sculpt Three, sweep the cheekbones from a distance to avoid smudging the base makeup.

Retractable portable brush (adjustable length):
Such as Fenty Beauty portable brush, which is only 9cm when retracted, a great tool for travel makeup touch-ups.


Buying Tips

1. Choose by usage habits

Beginners: Choose a brush with a long handle (about 15cm) to balance control and tolerance.

Makeup artists: Prepare a combination of long handle (full face) + short handle (details) to meet different makeup needs.

2. Material and weight

Wooden handle: Good texture but heavy , suitable for desktop makeup.

Acrylic/aluminum handle: Lightweight (such as Real Techniques), suitable for long-term hand-held applications.

3. Pitfalls

Avoid "one-size-fits-all" designs:
Makeup brushes that claim to have "universal handles" (such as 18cm standard handles) often fail to take into account both details and full-face needs.
 
Choose special-shaped handles carefully:
Excessively curved or angular designs (such as hexagonal) may cause grip fatigue, straight cylindrical handles are preferred.


Classic handle size reference

Brush TypeRecommend sizeRepresentatives
Powder brush22cm length+ 2cm diameterChikuhodo Z-9
Nose shadow brush12cm length+ 1cm diameterSousoulang HZ-1016
Multifunctional blending brush16cm length+ 1.5cm diameterSigma E40


SummaryBrush handle determines operation, brush type determines effect
Short handle = precise details (such as eyeliner and lip makeup)
Medium handle = partial smudge (such as eyeshadow and blush)
Long handle = full face control (such as setting and contouring)

 
Choose brush handle according to makeup steps and hand comfort, and match with brush type to achieve twice the result with half effort!

2025年3月30日星期日

Synthetic bristle diameters and corresponding brushes

 This article is a brief analysis of the diameter range and applicable brush types of synthetic bristles, so that cosmetic brands can better communicate with makeup brush manufacturers during OEM makeup brushes, and users can accurately match tools and makeup needs:


Characteristics and core advantages

Material characteristics:
High elasticity, wear resistance, easy to clean, suitable for cream/liquid products (foundation, concealer, lip gloss, etc.).

Limitations:
The powder holding is weaker than animal hair, not suitable for dry loose powder or matte eye shadow.


Bristle Diameter and brush types

Diameter(μm)Brush typeFunctionsRepresentatives
30-50μmConcealer brushFirm and precise, covering acne marks and tear groovesReal Techniques Detailer Brush(RT300)
50-80μmTongue-shaped/flat foundation brushHigh coverage, polished finishSigma F80 Flat Kabuki
80-120μmCream Contouring BrushApply cream contouring/highlighting over large areaMorphe M439 Dense Buffer Brush
120-200μmLip brushOutline lips,fill in color preciselyMAC 316 Lip Brush
200-300μmEyebrow brush/eyelash combComb eyebrows,blend eyebrow creamAnastasia Beverly Hills #7B Brush

Key applications and selection guide

1. Base makeup (liquid foundation, concealer)

φ50-80μm(ongue-shaped/flat brush):
Suitable for thick foundation (such as Estee Lauder DW), through quick polishing to create a seamless base makeup.

Pitfalls: Avoid too fine hair (<50μm), which is easy to leave brush marks.

2. Details (concealer, lip makeup)

φ30-50μmPointed concealer brush
After applying concealer, use the side of the brush head to tap the edges to avoid sticking (such as Nars concealer + RT300).

φ120-200μmlip brush
The firm bristles define the lip curve with precision and are perfect for matte lip lacquers like Pat McGrath Labs Lip Lacquer.

3. Cream contour/highlight

φ80-120μm (round brush)
After taking the paste, spread evenly on the back of hand and apply in circular motions to avoid caking (such as Fenty Beauty contour stick + Morphe M439).

Choosing rules
“Harder ≠ Better”
Eye concealer: choose 30-50μm (moderate softness)to avoid irritating sensitive skin.
Eyebrow brush/eyelash comb: 200μm+ (high hardness) to ensure shaping power.

Bristle Density:
Foundation brushes: high-density bristles (such as Sigma F80) to reduce the absorption of powder.
Concealer brushes: medium density to prevent the paste from being absorbed by the bristles.

Antimicrobial coating:
For products that frequently contact with liquids (such as foundation brushes), it is recommended to choose silver ion coated bristles (such as the Artis Elite series) to inhibit bacterial growth.

Classic combination recommendation

ProductSynthetic fiberExamples
High coverage foundationφ70μm + Flat head with dense hairShu Uemura small square bottle foundation + Sigma F80
Liquid blushφ60μm + stippling brushGlossier liquid blush + Real Techniques Stippling Brush
Paste highlightφ100μm + fan brushFenty Beauty Killawatt Highlight stick + Morphe M458

Pitfalls

Multi-functional brushes
The styles that claim to "one brush for whole face" (such as pointed + flat double-headed brushes) usually have unprofessional functions on both ends.

Ultra-fine synthetic hair (<30μm)
Easy to split and deform (such as low-quality eyeliner brushes), so better to choose animal hair.


Summary: 

Synthetic bristles are irreplaceable in the field of liquid/paste products due to their stiffness and durability. Choosing the right brush type according to the diameter can unlock professional-grade tool efficiency!

makeup brush bristle diameters and corresponding brush types

 The bristle diameter of a makeup brush directly affects powder-grabbing power, touch, and applications. Different brush types need to match bristles with a specific diameter range to achieve the best makeup effect. The following is a detailed analysis of common bristle diameters and corresponding brush types, with practical application suggestions:


Bristle diameter and features

Dia(μm)RepresentativeTouch and functionApplicable brush type
5-15μmGrey/red squirrel hairExtremely soft, weak powder holding power, suitable for light blendingHigh-end loose powder brush, blush blending brush
15-25μmXGF goat hair, high-quality synthetic fiberModerately soft, balanced powder grabbing and smudgingEyeshadow brush, tongue-shaped foundation brush
25-40μmCoarse goat, pony hairStrong elasticity, good powder holding power, suitable for precise coloringEyeliner brush, concealer brush, detail eyeshadow brush
40-60μmNylon fiber, pig bristleStiff and wear-resistant, suitable for paste productsEyebrow brush, lip brush, cream contour brush

Mainstream brush types and compatible bristle diameters

1. Powder brush/setting brush

Diameter range: 15-25μm(animal hair) / 20-30μm(synthetic hair)

Recommended materials: Squirrel hair(18-22μm),XGF goat hair (20-25μm)

Functional highlights:

 
Diameter < 20μm: Pat lightly to set makeup, suitable for dry skin and clear nude makeup (such as Chikuhodo Z-1).

Diameter > 20μm: Rotary polishing, suitable for oily skin and high concealer makeup (such as Sigma F25).

2. Foundation Brush

Tongue-shaped brush:
Diameter 18-25μm (synthetic fiber), such as Real Techniques 200, for a light and smooth base makeup.

Flat brush:
Diameter 25-35μm (nylon hair), such as Artis Oval 7, for high coverage and fast polishing.

3. Eyeshadow Brush

Color brush:
Diameter 20-28μm (goat hair/synthetic hair), such as Hakuhodo B004G, evenly spread color without lumps.

Blending brush:
Diameter 15-20μm (squirrel hair), such as Chikuhodo Z-10, natural border transition.

Detail brush:
Diameter 25-35μm (pony hair), such as MAC 219S, accurately outline the triangle area at the end of the eye.

4. Blush/Contouring Brush

stippling brush:
Diameter 15-22μm (goat + synthetic hair), such as Qinzhi G081, avoid heavy hands.

Angled brush:
Diameter 25-30μm (synthetic hair), such as Fenty Beauty 120, suitable for cheekbone contouring.

5. Lip brush/Concealer brush

Fine brush type:
Diameter 40-50μm (nylon hair), such as Q-24, the paste has strong extensibility.

Golden rules for choosing a brush

1. Choose by makeup style

Japanese style transparency: choose fine hair (15-20μm) + round brush (loose powder).

European and American high color rendering: choose coarse hair (25-35μm) + flat brush (dense powder).

2. Adjust according to skin type

Sensitive skin/dry skin: Prefer gray squirrel hair (5-15μm) , reduce friction.

Oily skin/acne skin: Choose antibacterial synthetic hair (20-30μm), easy cleaning.

3. Notes

Too thin diameter (<10μm): easy to fly powder, only suitable for top-grade loose powder (such as By Terry hyaluronic acid loose powder).

Too thick diameter (>50μm): only for special purposes (such as stage oil paint brush).

High-end bristle diameter reference

MaterialTop referenceDia(μm)Applications
red squirrel hairChikuhodo Z-18-12Lady-level makeup, sensitive skin
Weasel hairHakuhodo S10325-28Gel eyeliner, cream eyeshadow
Biomimetic nanohairHourglass Vanish18-22(synthetic)Liquid foundation/cream highlighter

Summary:

Diameter determines function

  • <20μm: Blending, setting makeup - pursuing natural soft focus.
  • 20-30μm: General purpose - balance powder collection and comfort.
  • >30μm: Precise coloring - suitable for lines and high color rendering requirements.
 
 
When choosing, you can combine the triangle relationship of material + diameter + brush type to accurately match your makeup needs!

2025年3月26日星期三

USA makeup brush manufacturers

 The USA makeup brush manufacturers’ advantages are brand operation, technological innovation and diversified market strategies. Although most production process is outsourced to Asia (such as China and South Korea), some high-end manual workshops and innovative technology companies are still retained in the country.  


Industry characteristics and core advantages

1. Brand-driven and global OEM

High brand concentration:
The US market is dominated by a few leading brands (such as Sigma, Morphe, and Real Techniques), which are produced by Asian makeup brush OEM factories and focus on high-cost-effective professional lines.

DTC model (direct to consumer):
For example, Sigma bypasses traditional channels through official website + social media (Instagram, TikTok) to reduce distribution costs.

2. Technological innovation and cross-border integration

Smart tool development:
Artis: The first “toothbrush-type” linear motor foundation brush (Palm Brush), priced at over $200.
Huda Beauty: Launched a warm brush head (with foundation heating function) to enhance the fit of foundation.

Material Science:
Worked with DuPont to develop antimicrobial synthetic hair(such as Sigma's "Antimicrobial Elite" series), which was approved by the FDA.

3. Inclusive design

Suitable for various skin types:
Special brushes are launched for sensitive skin (such as It Cosmetics' "Heavenly Luxe" series) and dark skin (such as Fenty Beauty's wide foundation brush).

Accessible design:
For example, Haptic Lab launched a tactile makeup brush for the visually impaired (Braille engraved on the handle + vibration prompt).

Main production models and representative enterprises

1. Local manufacturing (niche high-end line)

Handmade Workshop
Smith Cosmetics (California):
Handmade goat/squirrel hair brushes, priced at $300-800 per unit, with a custom cycle of 6 months.

Sonia Kashuk (Minnesota):
Cooperated with 3M to develop microfibers, and assembled environmentally friendly brushes locally (the brush handles are made of recycled plastic).

Technological newcomers:
Hourglass (Los Angeles):
The patented "Vanish brush" uses pyramid-shaped synthetic hair, local design + China OEM, and focuses on traceless makeup effects.

2. Brand operation + Asian OEM (mainstream model)

Sigma Beauty
Designed in California, production is outsourced to China; the "F80 Flat-Head Foundation Brush," sells millions of units annually.

Morphe
Relying on OEM factories in China and South Korea, the brand quickly distributes products through co-branded products with internet celebrities (such as the Jaclyn Hill suit).

3. Professional cinema brand

Cinema Secrets (Hollywood):
Theater-grade antibacterial brushes for film and television makeup artists, with removable silicone brush heads (for easy cleaning).

Make Up For Ever:
Limited edition artist-branded brushes produced in New York in collaboration with French R&D center.

Technical level and production support

1. Combination of partial automation and manual work

Local workshops:
Manual hair selecting and hair transplantation are dominant, with low efficiency but high quality (e.g. Smith Cosmetics has a monthly production capacity of only 500 brushes).

Technology companies:
Introducing 3D printed custom brush handles (e.g. Anastasia Beverly Hills' "laser engraved signature brush").

2. Material and certification advantages

Vegan and environmentally friendly:
90% of local brands have passed Leaping Bunny (cruelty-free certification), and some use recycled aluminum handles (such as Tarte's "Eco Chic" series).

Medical-grade standards:
Brushes are ISO 13485 certified (such as Cinema Secrets) and can enter professional medical beauty channels.

Market positioning and competitive strategy

1. Price Tiers

Mass market ($10-50):
Real Techniques, EcoTools (Walmart, Target channels), mainly synthetic hair.

Professional line ($50-200):
Sigma, Morphe, mainly beauty blogger/KOL co-branded models.

Luxury level ($200+):
Artis, Smith Cosmetics, emphasizing the integration of craftsmanship and technology.

2. Marketing Innovation

Subscription services:
For example, BoxyCharm delivers customized brushes + beauty products every month to enhance user stickiness.

Educational bundles:
Buy Sigma brushes and get free online makeup courses (in collaboration with YouTube bloggers).

Supporting industry chain and challenges

1. Supply chain dependence

Raw materials:
Synthetic fibers rely on China and South Korea, and animal hair is imported from Japan.

Outsourcing of production:
More than 90% of low-end and mid-end products rely on Asian OEM, and only the design and quality inspection are retained locally.

2. Main Challenges

Cost pressure:
The price of local handmade brushes is 3-5 times that of Asian ones, which makes it difficult to scale up.

Global competition:
Chinese manufacturers directly compete for the US market through cross-border e-commerce (Amazon).

Future Trends

Localized production repatriation:
Some brands (such as Sonia Kashuk) have transferred OEM from China to Mexico to shorten the supply chain.

Technology integration:
Develop smart pressure-sensing brushes (such as apps that provide real-time feedback on makeup uniformity).

Sustainable upgrades:
Promote "trade-in" programs (such as Morphe's recycling of old brushes for discount coupons).

Summary and suggestions
Advantages of cooperation
Suitable for products that require strong brand endorsement or technological differentiation (such as co-branded smart brushes).
Quickly enter the European and American markets with the help of American brand DTC channels.

Notes:
The cost of local handmade brushes is extremely high (such as Smith Cosmetics), and they are only suitable for ultra-high-end customization.
The local design + Asian OEM model is preferred to balance the cost and premium (such as the Sigma model).

If customers need cost-effective mass production, still need to rely on the Chinese supply chain; but if targeting a technologically savvy or niche group of people (such as vegans or people with sensitive skin), local innovative American makeup brush manufacturers are worth cooperating with.

2025年3月19日星期三

Japanese makeup brush manufacturers

 Japanese makeup brush manufacturers are world-renowned for the exquisite craftsmanship, top-quality materials and centuries-old craftsman tradition, and have unshakable position in the field of high-end animal hair makeup brushes. This article is an analysis of the current status of Japanese makeup brush industry,for your reference during OEM makeup brushes or customize makeup brushes:



Core Characteristics

1.Craftsman spirit and handcraft inheritance

Family workshop model:
Hiroshima Prefecture Kumano Town (known as the "Brush hometown") gathers century-old shops such as Hakuhodo and Chikuhodo. The bristle sorting, bristle planting and trimming are all done by hand, and the craftsman training cycle is more than 10 years.
 
Craftsman signature system:
Some high-end makeup brushes (such as the Chikuhodo Z series) are made and signed by specific craftsmen, giving the products collection value.

2. Top-quality animal hair raw materials

Squirrel Hair:
Japan has mastered the world's best squirrel hair grading technology, and the top-quality "red squirrel hair" brushes cost more than $500 (such as the Chikuhodo Z-1 loose powder brush).

Blended hair technology:
Mix squirrel hair, goat hair, and pony hair in proportion (such as the Hakuhodo J series) to balance powder holding power and softness.

3. Refined product line

By function:
Eyeshadow brushes alone are divided into more than ten models such as "priming, smudge, and details" (such as Hakuhodo B series), suitable for different eye shapes and makeup styles.

Customized service:
Supports brush handle engraving and hair volume adjustment (such as Koyudo customer customization).

Main production clusters and representative enterprises

1. Kumano Town, Hiroshima Prefecture (industrial center)

Industrial status:
The core production area of high-end makeup brushes in the world, accounting for more than 80% of Japanese makeup brush production, with more than 200 makeup brush workshops.

Representative enterprises:
Hakuhodo: Founded in 1918, a royal brand, representative product S100 series.
Chikuhodo: Famous for its squirrel hair brushes, the Z series is called "Hermes in brushes".
Koyudo:Koyudo: Innovative mixed hair technology (such as goat hair + fox hair), representative product "Red Squirrel Hair Loose Powder Brush".

2. Tokyo-Osaka Design Center

Brand operation:
The brush lines of beauty brands such as Shiseido and SUQQU are manufactured by Kumano Town, and the designs focus on practicality (such as the SUQQU L eyeshadow brush).

Technical level and production mode

1. Handcrafted ceiling

Hair sorting technology:
Craftsmen manually select the hair peaks to ensure that each bristle is in the same direction (e.g.,Chikuhodo Craftsman takes 3 hours to sort the gray squirrel hair ).

Hair planting density control:
Precise distribution of hair volume is achieved by adjusting the diameter of the copper cup molds (e.g., Hakuhodo B004 eyeshadow brush).

2. Try semi-automation

Mechanical assistance:
CNC equipment is introduced into some process (such as brush handle carving and brush head pre-trimming), but the core process still relies on manual work.

Production capacity limitation:
The monthly production capacity of top workshops is only hundreds of pieces (such as the Chikuhodo Z series), and the mass line (such as the Hakuhodo basic model) can reach tens of thousands of pieces.

Supporting chain

1. Raw material supply

Goat hair
Squirrel hair: Imported from Russia and Northern Europe, graded and processed locally.
Goat hair: Cooperate with Merino Ranch in Australia to customize XGF goat hair.

Brush handle:
Traditional craftsmanship such as lacquer handle (Wajima lacquer), ebony, etc. are integrated with modern design.

2. Tools and Equipment

Customized tools:
Tools such as the bristle-planted copper cup mold and the bristle comb are hand-forged by local craftsmen (such as the "Brush Tool Shop" in Kumano Town).

Market positioning and competitive strategy

1. Price Tiers

Entry level ($50-150):
Hakuhodo Basic series, Koyudo BP series, goat hair + synthetic hair mix.

High-end ($200-800):
Chikuhodo Z series, Hakuhodo S series, pure gray squirrel hair/red squirrel hair.

Collector level ($1000+):
Limited edition (such as Chikuhodo + Mitsukoshi Isetan joint brush), antique brush restoration.

2. Sales Channels

Domestic market:
High-end department stores (such as Isetan Mitsukoshi), brand-owned stores (Hakuhodo Nagoya flagship store).

International market:
Sold to Europe and the United States through platforms such as Beautylish and Visage USA, and penetrated China through purchasing agents/cross-border e-commerce.

Challenges and Trends

1. Main Challenges

Craftsman inheritance crisis:
Lack of young craftsmen. The average age of craftsmen in Kumano Town is over 55 years old, and the technology inheritance is facing a crisis.

Cost pressure:
Handmade brushes are expensive (the cost of gray squirrel brushes is about 5 times that of similar Chinese brushes), and the market share is squeezed by Korean synthetic brushes.

Animal protection controversy
Organizations such as PETA protest against animal hair collection, pushing brands to develop bionic hair (such as Hakuhodo's G-series synthetic brushes).

2. Trends

Material innovation:
Development of "artificial gray squirrel hair" (Toray cooperates with ultra-fine polyester fiber), which retains the touch and conforms to the vegan trend.

Cultural output:
Attract beauty lovers to Kumano Town through the "brush making experience tour" to create industrial IP.

Niche customization:
For professional makeup artists, a full customization service of "brush type + hair quality + handle material" is launched (such as Koyudo workshop customization).

VS Chinese makeup brush manufacturers and South Korean manufacturers

 JapanChinaSouth Korea
Core CompetenciesTop-quality animal hair craftsmanship and artisan handicraftsFull industry chain, large-scale productionSynthetic hair innovation, creative design
PriceHighest ( squirrel hair Brush Dominant)Lowest (popular synthetic brush)Mid-to-high end (patent design premium)
Lead TimeLong (mainly handmade)Short (high automation rate)Medium (semi-automated + manual)
International market shareHigh-end market>60%Low-end and mid-end market>70%Mid-range market>40% (design advantage)
Core ShortcomingsLimited production capacity and extremely high costsLack of original designAnimal hair is imported


Summary and suggestions

Irreplaceability:
Japanese makeup brushes still have no competitors in the field of top-grade animal hair brushes, and are suitable for professional users/collectors who pursue the ultimate makeup effect.

Cooperation suggestions:
High-end brand collaborations (such as Chikuhodo× SUQQU) can increase premium capabilities.
Entry-level product lines can be outsourced to Chinese OEM factories (such as some basic models of Hakuhodo are manufactured by Hebei makeup brush manufacturers) to reduce costs.

Risks
The Japanese supply chain has a long delivery cycle (usually 3-6 months) and a low minimum order quantity (even 1pcs customization is accepted for high-end lines), which is not suitable for fast-moving consumer goods needs.

If you need art-grade makeup brushes or professional makeup artist tools, Japan is still the only choice; but for the mass market, the supply chains in China, Japan and South Korea need to be integrated in layers.