Innovation direction of makeup brush manufacturers

 The makeup brush manufacturers can keep innovation through the following aspects:

 

‌1. Material innovation‌:

As the market pays more attention to sustainable development, makeup brush manufacturers are gradually turning to more environmental friendly and sustainable materials. For example, using renewable or recycled materials to make bristles and handles to reduce the impact on the environment. At the same time, developing more durable and easy-to-clean bristles to extend the life of makeup brushes is also an important direction of material innovation‌.

 

‌2. Technology and product process innovation‌:

Technology innovation is also important in the makeup brush production process. By introducing advanced production equipment and processes, production efficiency can be improved and production costs can be reduced. In addition, using automation and intelligent technology to optimize the production process and reduce manual intervention is also the key to improving the competitiveness of the makeup brush factory‌.

 

‌3.Design innovation‌:

As consumers’ requirements for makeup skills and quality increase, the makeup brush design also needs to be constantly innovated. Makeup brush manufacturers can develop more diverse and personalized brush types to meet the needs of different consumers. At the same time, paying attention to fashion trends and consumer preferences, and launching makeup brushes with fashionable elements and creative designs are also important means to enhance market competitiveness‌.

 

‌4. Brand and marketing innovation‌:

For makeup brush manufacturers and brands, brand building is equally important. Manufacturers can attract more consumers by building their own brands to enhance the popularity and reputation of their products. At the same time, using new marketing channels such as the Internet and social medias to conduct precision marketing and brand promotion is also an effective way to expand market share. In addition, cooperating with well-known beauty bloggers and Internet celebrities to enhance product exposure and reputation through KOL marketing is also a popular marketing method in recent years.

‌5. Industry chain innovation‌:

Innovation in the makeup brush industry chain also requires close cooperation and collaboration between all links. By integrating upstream and downstream resources, a closed loop of the industry chain can be formed to improve overall operational efficiency. At the same time, manufacturers, research and development institutions, and universities in the industry chain are encouraged to carry out industry-university-research cooperation to jointly promote technological innovation and industrial upgrading.

 

The innovation of makeup brush manufacturers involves materials, technology, product design, brand and marketing, and industry chain integration. Through continuous innovation and optimization, the makeup brush manufacturers will be able to better meet market demand, enhance industry competitiveness, and achieve sustainable development.

 

Kingyin is a professional Chinese makeup brush factory, with more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands. Welcome to custom makeup brushes from us,  we will offer high quality, professional service and affordable price to support your brand development.

Makeup brushes in SHEIN platform

 About SHEIN

SHEIN (www.shein.com) is a cross-border e-commerce platform that specializes in fast fashion products, mainly selling women's fashion clothing, footwear, accessories and other fashion products. SHEIN has developed rapidly in recent years and has performed well in overseas markets. In the past few years, its revenue has increased by more than 100%, and app daily downloads once even exceeded Amazon.
 
SHEIN's features

1. A wide variety of products, including women's clothing, men's clothing, children's clothing, footwear, accessories and beauty products.
2. Small orders, fast response and low prices to meet the needs of different consumers.

 
Platform model

• Self-operated model:

ODM
OEM
FOB

• OBM full-hosting model: merchants provide goods and the platform is responsible for operations;

• Third-party seller model: merchants can independently launch new products, use air transportation, and set their own prices

 
 
Costs

• Self-operated/ full-hosting model: no entry fees, no international logistics fees, no sales commissions;
• Third-party seller model: need to pay platform commissions and deposits

 
SHEIN and makeup brushes
 
SHEIN is an important bridge for many beauty companies and products to the world. "SHEIN hot-selling categories" cover many fields such as wigs and makeup brushes, providing consumers with a one-stop beauty shopping experience, making SHEIN the preferred platform for many consumers to buy makeup brushes. .
 
The makeup brushes on SHEIN are fashion, cost-effective and diverse styles.
 
Firstly, as an e-commerce platform focusing on fast fashion, SHEIN is known for its rapid product launch and batch testing. In the category of makeup brushes, SHEIN also maintains this feature and continuously launches new makeup brushes to keep up with fashion trends and meet consumers' needs for novel and fashionable makeup tools.
 
Secondly, SHEIN’s makeup brushes are cost-effective. It cooperates with many makeup brush suppliers and has strong supply chain management capabilities, which can reduce costs and provide consumers with affordable makeup brush products. This high cost performance makes SHEIN's makeup brushes significantly competitive on cross-border e-commerce platforms.
 
Finally, SHEIN’s makeup brushes come in a variety of styles. The makeup brushes on the platform cover a variety of shapes, materials and applications, whether for daily or professional makeup, you can find the right choice. This diversified style meets the personalized needs of different consumers and enhances the shopping experience.
 
The SHEIN platform has a huge global consumer group, allowing products to quickly reach beauty lovers around the world. Its professional marketing capabilities, whether through exquisite page displays or precise promotion strategies, contribute to product sales. The mature global fulfillment network ensures that goods can be delivered to consumers in a timely and accurate manner. Moreover, the options provided by SHEIN, such as "agent operation empowerment + independent operation + semi-hosting", meet the needs of different merchants, allowing both makeup brush manufacturers with production capabilities and merchants with brand building dreams to find a development path that suits them.

How to break through the trade barriers of makeup brushes?

 To break through the trade barriers of makeup brushes, we can start from the following:

‌1. Use regional trade agreements to reduce tariffs‌:
For example, with the help of regional trade agreements such as RCEP (Regional Comprehensive Economic Partnership), makeup brush export companies can enjoy preferential policies such as tariff reductions, thereby reducing product costs and improving price competitiveness. For example, by applying for RCEP certificates of origin and enjoying tariff preferences, makeup brushes are very popular in the Japanese market.

‌2. Improve product quality and innovation capabilities‌:
Makeup brush manufacturers must continuously improve makeup brush quality and innovation capabilities to meet the needs and standards of different markets.By introducing new advanced technology especially on synthetic hair material and handle material, optimizing makeup brush production process, and strengthening product research and development, the quality and added value of makeup brushes can be improved, thereby enhancing market competitiveness.
 
‌3.Deeply understand of the target market‌:
Before entering a new market, makeup brush manufacturers need to have an in-depth understanding of the target market's consumer habits, laws and regulations, cultural background, etc., and develop proper marketing strategies and product plans that meet local market needs. This helps reduce trade barriers caused by cultural differences and unfamiliar regulations.
 
‌4. Find the right local partner‌:
Establishing a cooperative relationship with local distributors or partners can help makeup brush manufacturers adapt to the local market more quickly and provide necessary market information and consumer insights. At the same time, partners who are familiar with local regulations can also help reduce compliance risks and enable makeup brush manufacturers to conduct marketing and sales more smoothly.
 
‌5. Strengthen brand building and market promotion‌:
Carry out brand publicity and promotion through digital marketing strategies, social medias, local e-commerce platforms and other channels to improve brand awareness and reputation. Participating in local industry exhibitions and activities is also an effective marketing method to showcase product advantages and expand customer resources.
 
The makeup brush factory need to break through the trade barriers of makeup brushes from multiple aspects, including taking advantage of regional trade agreements, improving product quality and innovation capabilities,deeply understanding the target market, finding suitable partners, and strengthening brand building and market promotion, etc. The implementation of these measures will help makeup brush manufacturers better cope with trade barriers and expand the international market.

Kingyin is a professional Chinese makeup brush factory, with more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands. Welcome to custom makeup brushes from us,  we will offer high quality, professional service and affordable price to support your brand development.

Makeup brush trade barriers and the impact on makeup brush industry

 The Definition of Makeup Brush Trade Barriers 

 
Makeup brush trade barriers refer to various restrictions and obstacles that affect the free flow of makeup brushes in international trade. These barriers may include tariffs, quotas, technical standards, environmental protection requirements, health and quarantine regulations, etc., which will have a direct impact on the import and export of makeup brushes.
 
The impact of trade barriers on the makeup brush industry
Trade barriers for makeup brushes have a significant impact on the industry, mainly includes: increase difficulty of market access, rise costs and intensify competition.
For example, high tariffs will increase the cost of makeup brushes, making the prices in importing countries higher, thereby reducing their competitiveness; quota restrictions may limit the import quantity of makeup brushes, resulting in a situation where demand exceeds supply; and technical standards and environmental protection requirements may put forward higher requirements on the production process and makeup brush materials, increasing production costs and compliance difficulties.
 
Firstly, trade barriers increase the difficulty of market access for the makeup brush industry. In order to protect domestic manufacturers and markets, the imported countries may set up a series of import restrictions, such as raising tariffs and implementing quota management, which raises the threshold for makeup brushes to enter the international market. For export-oriented makeup brush manufacturers, it takes more time and energy to understand and adapt to the trade policies and regulations of different countries, which undoubtedly increases the operating costs and risks of the manufacturer.
 
Secondly, trade barriers lead to rising costs in the makeup brush industry. Due to restrictions such as tariffs and quotas, makeup brush exporters may need to pay additional taxes or be subject to quantity restrictions during the import process, which directly increases the cost of the product. At the same time, in order to cope with trade barriers, makeup brush manufacturers may need to invest more resources in developing new products, improving product quality or looking for alternative materials, which will increase the company's R&D and production costs.
 
Finally, trade barriers intensify competition in the makeup brush industry. In international trade, makeup brush brands in various countries will continue to increase marketing efforts, improve product quality and service levels in order to compete for market share. The existence of trade barriers makes this competition more intense, because companies need to compete for more market share in limited market resources. In addition, trade barriers may also cause some companies to adopt unfair means to compete, such as low-price dumping, counterfeiting and shoddy products, which further damages the healthy development of the industry.
 
The trade barriers for makeup brushes will not only affect the international trade of the makeup brush industry, but may also have an impact on the pattern and competition of the global makeup brush market. Makeup brush manufacturers need to pay close attention to changes in international trade policies, actively respond to challenges, and seek new development opportunities.

What opportunities does the RCEP bring to Chinese makeup brushes?

 RCEP (Regional Comprehensive Economic Partnership) brings significant opportunities to China’s makeup brush exports‌.

 
Firstly, RCEP creates a more favorable trade environment for China's makeup brush exports by reducing tariffs and simplifying trade rules.

Among the RCEP member countries, ‌Chinese makeup brushes are mainly exported to Japan, South Korea, and ASEAN countries (such as Indonesia, Malaysia, Singapore, Thailand, Vietnam, etc.) . These countries have close economic and trade ties with China and have strong demand for beauty products. Especially in Japan, due to the tariff reduction under the RCEP agreement, Chinese products exported to Japan are zero-tariff. This provides favorable conditions for Chinese makeup brushes and other beauty products to enter the Japanese market, directly increasing the market share of Chinese makeup brushes and price competitiveness in international markets.

 
Secondly, the RCEP has promoted the integration of regional technologies and resources, and provided Chinese makeup brush manufacturers with more extensive international cooperation opportunities.

Through the RCEP international cooperation and exchange platform, Chinese makeup brush factories can strengthen exchanges and cooperation with cosmetics associations and industry organizations in ASEAN and other regions, and jointly promote the innovation and development of the makeup brush industry.

 
Thirdly, the RCEP also helps Chinese makeup brush manufacturers improve their visibility and competitiveness in the international market.

With the deepening of RCEP regional cooperation, Chinese makeup brush companies can participate more in international beauty exhibitions, special conferences and training activities, thereby expanding brand influence and enhancing product image.

 
Finally, judging from the actual export data, China's total cosmetics exports to RCEP member countries have continued to grow, cosmetic brushes, as an important part of the cosmetics industry, have effectively expanded their export market under the promotion of RCEP.

 
RCEP provides China's makeup brush exports with many opportunities such as tariff reductions, international cooperation opportunities, brand enhancement and market expansion, which helps promote the rapid development of China's makeup brush industry in the international market.

As a professional Chinese makeup brush factory with more than 15 years experience in makeup brush production, Kingyin warmly welcome customers from RCEP members to OEM makeup brushes from us, we will offer high quality, professional service and affordable price to support your brand development.

Different demands for makeup brushes in different markets

 Chinese makeup brushes have significant competitiveness in the international market, due to the rapid development of China's makeup brush industry and continuous improvement of product quality.

 
As a professional makeup brush manufacturer, Kingyin has more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands, 90% of Kingyin makeup brushes are sold to overseas-USA, Europe, UK, Korea, India, Brazil etc.
 
Customers in different markets have different demands for makeup brushes, such as acceptance, preference and quality standards etc.
 

• In developed countries such as Europe and the United States, users prefer high-end makeup brushes. These markets focus on makeup brush quality, design and brand effect. Therefore, Chinese makeup brush manufacturers need to continuously improve product quality and innovation capabilities to meet the needs of EU & USA markets. At the same time, EU & USA markets are also highly receptive to Chinese makeup brushes, providing a large market space for Chinese makeup brushes.

 

• In Asian countries and Emerging markets,customers may pay more attention to cost-effectiveness and practicality, and have relatively low requirements for the makeup brush quality and design, but the market demand is large. Therefore, Chinese makeup brush manufacturers need to adjust product strategies according to the characteristics of these markets to meet the needs of different markets.

 

• Different markets also have different material preferences for makeup brushes. For example, some markets may prefer makeup brushes made of animal natural hair, while some markets prefer cosmetic brushes made of synthetic hair. This also requires makeup brush factories to fully consider the target market preferences during product development to provide makeup brushes that better meet market demands.

 
While OEM makeup brushes or custom makeup brushes for customers, makeup brush manufacturers should firstly have a deep understanding of the needs and characteristics of the markets, provide proper suggestions to customers if necessary,  work together with customers to formulate proper market/product strategies to improve product competitiveness and market share.
 
Welcome to OEM makeup brushes from Kingyin, we will offer professional service, high quality and affordable price to support your brand development.

What is the production process of midstream makeup brush manufacturers?

 The production process of midstream makeup brush manufacturers mainly includes 5 main steps: brush head production, brush ferrule production,brush handle production, brush assembly and subsequent processing.

 
‌‌Brush head production‌:
 

1. ‌Material selection‌: The hair materials of makeup brushes are mainly divided into animal hair and synthetic hair. Animal hair is soft and delicate, suitable for top and high-end makeup brushes; synthetic hair is smooth, environmentally friendly and affordable, suitable for high, medium and low-end makeup brushes. Please click the related links for detailed information of animal hair and synthetic hair,as well as the synthetic fiber production process.‌
2. ‌Brushing‌: Combing and tidying up the selected bristles, removing short and thick hairs, preparing for the next step‌
3. ‌Weighing‌: There are strict control on the bristles amount of each brush, the bristles need to be weighed to ensure to meet the standard and the use experience of the brush‌
4. ‌Cupping/Putting into the cup‌: Put the neatly combed bristles into a specific mold, the mold is essential to the whole brush head shape. This process ensures that the bristles are placed accurately and not loose.
5. Shaping ‌:Use fingers to pinch the mold and tap it on a flat table to shape the bristles. Workers must control the force to ensure that the bristles are even and layered. ‌ ‌
6. Wire wrapping ‌: Use a thin cotton wire to manually wrap multiple circles until tight to prevent the brush head from spreading and deforming. ‌ ‌
7. Shaving/trimming ‌: Shave/trim the brush head manually or by machine to get a complete brush head shape.
8. Adjustment ‌: Adjust the brush head to ensure flat and smooth. ‌

 
Ferrule and handle production‌:
 

1. ‌Ferrule production‌: Brush ferrule are generally made of copper and aluminum. Choose the appropriate material and size according to demands. Copper ferrule are relatively thick, full in color, not easy to deform and corrode, and have a good texture. Click here for the detailed differences between copper ferrule and aluminum ferrule.
2. ‌Brush handle production‌: Brush handles are usually made of wood (such as birch) or other suitable materials. Please click here for detailed handle material. After designing the shape of the brush handle, apply multiple coats of topcoat to required colors and also improve brush appearance and durability. 

 
Check here for detailed ferrule and handle production process.‌‌
 
Brush assembly‌：

1. ‌Gluing‌: After making sure that the brush head is perfect, inject glue into the ferrule to fix the brush head and ferrule head. The glue material is very important, click here for the common glue types most makeup brush manufacturers will choose during makeup brush assembly.
2. ‌Assembly‌: Assemble the brush head and brush handle to ensure that they are dense and seamless to ensure the quality and user experience of the brush.
3. ‌Pinching‌: For the flattened brush head, workers need to use tools to pinch the ferrule to ensure that the connection between the brush head and the brush handle is tight.

‌
 
‌Subsequent processing‌:
 

1. ‌Cleaning‌: The finished makeup brushes need to be cleaned before packaging. Wear pure cotton white gloves to polish the entire brush and clean any dust and stains.‌
2. ‌Ventilation and drying‌: The cleaned makeup brushes need to be ventilated and dried for a period of time (normally 7 to 10 days) to ensure that they are completely dry and ready for packaging.
3. ‌Quality inspection‌: The finished makeup brushes must pass the QC before shipment, including checking whether the bristles are neat and the brush handle is strong enough. Brushes with problems will be rejected and will not be shipped to customers.

 
Kingyin has passed ISO9001, ISO14001, GMP,C-TPAT, FDA/ISO22716, BSCI and SEDEX/SMETA factory audit; with standard workshop, strict quality control and management system,which can ensure makeup brush production and quality. Please click here for the detailed QC process and standard of Kingyin.
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The production process of midstream makeup brush manufacturers is a complex and delicate process involving multiple steps and detail processing to ensure the makeup brush quality and user experience.
 
Welcome to OEM makeup brushes from Kingyin-a professional Chinese makeup brush factory, with more than 15 years experience in makeup brush production and custom makeup brushes & OEM makeup brushes for worldwide customers and brands.